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Caring.com and Alzheimer's Association Use Social Media to Help Spread Awareness for the Nation's Sixth Leading Cause of Death
Date:11/13/2008

Popular Ribbon Campaign Moves from Bumpers to Blogs

San Mateo, CA (PRWEB) November 13, 2008 -- This spring, Caring.com and the Alzheimer's Association teamed up in the fight against Alzheimer's, by harnessing the power of the Internet to create an innovative social media campaign to spread awareness of this growing epidemic. The Purple Ribbon campaign was a great success, with families, caregivers and friends of loved ones afflicted with Alzheimer's displaying the free Purple Ribbon on more than 1,000 blogs and websites in less than seven weeks.

The Internet has changed how we get information, even for important topics like caregiving and eldercare. Blogs have replaced weekly email updates, online communities have replaced park bench conversations, and widgets have replaced bumper stickers as a way to show support for an issue or cause.

"Social media has become an element in how consumers live their lives, with the most novice Internet user embracing social media applications and tools to personalize their blogs or websites," said Andy Cohen, Caring.com CEO. "We're thrilled the campaign with the Alzheimer's Association was successful in helping the organization generate support and spread awareness for the disease."

According to the Alzheimer's Association 2008 Alzheimer's Disease Facts and Figures, nearly 10 million American baby boomers will develop Alzheimer's in their li
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