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Caring.com Partners With Trib Total Media to Support the Development of a New Online Eldercare Resource
Date:5/7/2008

Original Content and Resources from Caring.com Now Available to Thousands

of Pennsylvanians Caring for an Aging Parent

SAN MATEO, Calif., May 7 /PRNewswire/ -- Caring.com is pleased to announce a partnership with Trib Total Media, publisher of Pennsylvania Caregiver Magazine, to provide original content and resources for the magazine's new online companion. The new online resource (http://pacaregiver.caring.com) will help the magazine reach thousands of Pennsylvanians caring for an aging parent or loved one.

This innovative partnership will provide Pennsylvania Caregiver Magazine access to a stable of original content from Caring.com, including checklists, how-to guides, and expert advice, organized in a format that's easy to use and understand. Coupled with original content from the magazine and an online, local eldercare-services directory special feature, the website is the first resource of its kind for Western Pennsylvania, powered by Caring.com.

"We're thrilled to be partnering with Pennsylvania Caregiver Magazine to create a trusted resource for caregivers in the state," said Andy Cohen, cofounder and CEO, Caring.com. "By providing original content, helpful resources, and expert advice from Caring.com, we can help the magazine become a valuable resource for Pennsylvanians, online and off."

Caring.com has quickly become a leading destination for people caring for aging parents, covering all aspects of eldercare, including housing, financial and legal planning, and daily living. The site brings together a unique blend of real-world experience, expert information, and original content to help consumers save time and make more informed decisions about their parents' care.

The Caring.com editorial team, which consists of writers and journalists who have written for a wide range of print and online media, including The Wall Street Journal, Parenting, WebMD, and Health Magazine, will work with Pennsylvania Caregiver Magazine to ensure content is relevant to caregivers in the market, as well as to the website's content and features.

"Trib Total Media is pleased to be partnering with Caring.com to provide compelling content for this increasingly important subject matter," said Nick Monico, COO of Trib Total Media. "Caregivers come from all walks of life, whether it's a sibling providing physical or financial support to loved ones, or the paid caregiver providing skilled services to clients. This strategic partnership helps us unite our strengths to provide relevant content to our readers and advertisers."

About Trib Total Media

Trib Total Media is a multimedia network of daily and weekly newspapers, niche magazines, weekly shoppers, websites, targeted direct mail, and strategic partnerships with local radio and television stations. At Trib Total Media, our goal is to connect advertisers with their audience, whoever they are, wherever they are. We reach more people in more ways than any other media company in the Greater Pittsburgh area. For more information about Trib Total Media, go to http://www.TribTotalMedia.com.

About Caring.com

Caring.com is a community and content website that provides people who are caring for aging parents with time-saving information to help them make better decisions. Founded in 2007 by a team of people who have taken care of their own aging parents, Caring.com is a free resource to users and is supported by advertisers. Caring.com is backed by leading venture investors DCM and Split Rock Partners. Caring.com is headquartered in San Mateo, California, and can be reached at http://www.caring.com.


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