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Caring.com Launches First Ad Network to Reach Family Caregivers
Date:10/28/2008

e Caring Alliance we're able to attract top-tier advertisers. Their presence on our site not only promotes our business, it also gives our audience access to advertisements that are targeted to them."

"When launching the Ask Medicare initiative, we wanted to reach as many family caregivers as possible," said Will Fleiss of the 360 Digital Influence practice of Ogilvy PR. "With the Caring Alliance, we were able to reach a large and very fragmented market with just one buy."

Adify is providing the Caring Alliance with the key network management services and ad technology required to execute successful advertising campaigns, including Adify's syndicated ad server, tracking, reporting, billing, payment and technical support functions. This infrastructure can deliver content sponsorships, video, image and rich media advertising for Caring.com's various partners. Working with Adify, the Caring Alliance has been able to ramp up quickly.

To advertise on the Caring Alliance network please visit http://www.caring.com.

About Caring.com

Caring.com is a community and content web site that provides people who are caring for aging parents with timesaving information to help them make better decisions. Founded in 2007 by a team of people who have taken care of their own aging parents, Caring.com is a free resource to users and is supported by advertisers. Caring.com is backed by leading venture investors DCM and Split Rock Partners. Caring.com is headquartered in San Mateo, California, and can be reached at http://www.caring.com.

About Adify

Adify Corporation is the premier vertical ad network management company and an independent, wholly owned subsidiary of Cox TMI Inc., part of Atlanta-based Cox Enterprises, one of the nation's leading media companies and providers of automotive services.


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SOURCE Caring.com
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