Navigation Links
Caring.com Launches First Ad Network to Reach Family Caregivers
Date:10/28/2008

The Caring Alliance Leverages the Adify Platform to Aggregate Leading Sites

That Reach Over One Million Baby Boomers Caring for Aging Parents

SAN MATEO, Calif., Oct. 28 /PRNewswire/ -- Caring.com (http://www.caring.com/), a comprehensive online resource for people caring for aging loved ones, has launched the Caring Alliance (http://www.caring.com/about/advertising.html), the first vertical ad network to reach baby boomers that are caring for an aging parent. Through the Caring Alliance network, powered by Adify (http://www.adify.com/), businesses with products and services for seniors and their loved ones can reach the largest concentration of family caregivers in the U.S.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070921/AQF020LOGO)

"While there are a number of health oriented vertical ad networks, none focus exclusively on the hard to reach family caregiver," said Andy Cohen, Caring.com CEO. "Adult children spend hundreds of billions of dollars helping their aging parents, and influence spending on drugs, OTC products and services."

Caring.com launched the network after seeing demand from its own advertisers. Partnering with Adify, the premier vertical ad network management company, the Caring Alliance built a network of contextual sites for family caregivers. Reaching over one million caregivers between the ages of 40 and 60, the ad network maximizes revenue for publishers through higher CPMs. Current publishers include Gilbert Guide, Happy Neuron, Medgle, SmartNow, Lotsa Helping Hands, and Caregiving.com.

"We didn't have the reach and infrastructure to attract and service major advertisers on our own," said Jason Gilbert, COO of The Gilbert Guide. "By joining the Caring Alliance we're able to attract top-tier advertisers. Their presence on our site not only promotes our business, it also gives our audience access to advertisements that are targeted to them."

"When launching the Ask Medicare initiative, we wanted to reach as many family caregivers as possible," said Will Fleiss of the 360 Digital Influence practice of Ogilvy PR. "With the Caring Alliance, we were able to reach a large and very fragmented market with just one buy."

Adify is providing the Caring Alliance with the key network management services and ad technology required to execute successful advertising campaigns, including Adify's syndicated ad server, tracking, reporting, billing, payment and technical support functions. This infrastructure can deliver content sponsorships, video, image and rich media advertising for Caring.com's various partners. Working with Adify, the Caring Alliance has been able to ramp up quickly.

To advertise on the Caring Alliance network please visit http://www.caring.com.

About Caring.com

Caring.com is a community and content web site that provides people who are caring for aging parents with timesaving information to help them make better decisions. Founded in 2007 by a team of people who have taken care of their own aging parents, Caring.com is a free resource to users and is supported by advertisers. Caring.com is backed by leading venture investors DCM and Split Rock Partners. Caring.com is headquartered in San Mateo, California, and can be reached at http://www.caring.com.

About Adify

Adify Corporation is the premier vertical ad network management company and an independent, wholly owned subsidiary of Cox TMI Inc., part of Atlanta-based Cox Enterprises, one of the nation's leading media companies and providers of automotive services.


'/>"/>
SOURCE Caring.com
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Caring.com Joins Entrepreneurs Foundation as 200th Member
2. Caring.com Adds Vice President of Business Development
3. Caring.com Partners With Trib Total Media to Support the Development of a New Online Eldercare Resource
4. Us TOO Launches National SEA Blue Campaign for Prostate Cancer Awareness Month
5. UPMC Health Plan Launches New Personal Health Record
6. HealthInsuranceFinders.com Launches Video Contest for Young Directors
7. Academy of General Dentistry Launches Campaign to Focus on Tooth Erosion
8. Keeping Kids Healthy and Fit: The New York Kids Club Launches a Revolutionary New Fitness Program
9. Patient Advocate Foundation Launches Program to Help Uninsured Virginians with Chronic, Debilitating and Life-Threatening Illness Access Quality Healthcare
10. Mannatech Launches Phase One of New Sales and Training Tools
11. Coalition for Pulmonary Fibrosis Launches Aggressive Ad Campaign Directed at United States Congress
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/5/2016)... ... May 05, 2016 , ... Linfield College Online and Continuing Education is encouraging ... the $50 application fee for all qualified applicants from May 1–14. Students need only ... when applying . , With the RN to BSN degree ...
(Date:5/5/2016)... ... 2016 , ... In an effort to increase public awareness ... promotion and research organization, declared May as “National Sunshine Month.” , With ... cultural behavior over the past several decades, Americans spend more time indoors than ...
(Date:5/4/2016)... ... May 05, 2016 , ... The talus is the ... injuries like falls, or traffic accidents can cause the talus bone to be fractured, ... the bone. In a first-of-its-kind procedure using 3D printing technology, internationally renowned orthopedic surgeon ...
(Date:5/4/2016)... ... 04, 2016 , ... The manufacturer of the SOCKIT wearable ... to St. Jude Children’s Research Hospital to benefit families dealing with cancer and ... to teach children how to kick a soccer ball correctly. The device instantly ...
(Date:5/4/2016)... WA (PRWEB) , ... May ... ... a full service insurance provider serving families of Camas and Vancouver, WA, ... current campaign fundraises for the National Breast Cancer Foundation and their Mammography ...
Breaking Medicine News(10 mins):
(Date:5/3/2016)... May 3, 2016   Diplomat Pharmacy, Inc. (NYSE: DPLO) announced today that it is celebrating ... video of two patients who tell their personal story and encourage those at risk to ... Meet Jacque: Hepatitis C ... ... Diplomat Specialty Pharmacy (PRNewsFoto/Diplomat Pharmacy, Inc.) ...
(Date:5/3/2016)... YORK , May 3, 2016 ... (MRI) Market Size, Share, Development, Growth and Demand Forecast ... Open), by Field Strength (High Field, Very High Field, ... Application (Brain, Head and Neck, Spine, Musculoskeletal, Vascular, Breast, ... the global magnetic resonance imaging (MRI) market was valued ...
(Date:5/3/2016)... 3, 2016 Intec Pharma Ltd. ... biopharmaceutical company, today announced the appointment of Pnina ... "Ms. Strauss-Levy has 15 years of experience ... an outstanding track record, having supported the advancement of ... processes in the United States ...
Breaking Medicine Technology: