Navigation Links Adds Vice President of Business Development

Former WetFeet Co-founder and CEO Gary Alpert to Lead Company's Partnership

and Content Licensing Programs

SAN MATEO, Calif., March 26 /PRNewswire/ -- is pleased to announce the arrival of Gary Alpert as Vice President of Business Development. In this role, Alpert will be responsible for the company's partnership and content licensing programs.

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Alpert is a seasoned content and technology entrepreneur with more than 20 years of experience working with companies from their inception through their growth as category leaders.

"So many organizations have expressed interest in using the unique care- giving content has created that we decided to invest more resources in helping other websites leverage our helpful, time-saving content," said Andy Cohen, Co-founder and CEO. "Gary has an exceptional track record of building meaningful, long-term partnerships with for-profit and not-for-profit organizations, and we're delighted to have him join the team."

Most recently, Alpert co-founded and ran WetFeet, Inc., a popular consumer website and content company and corporate recruitment services firm. He was instrumental in the company's growth and managed the organization for more than a decade, through its acquisition by the leading European employer-branding consultancy Universum. Prior to WetFeet, Alpert was Principal and Co-founder of WFP Management & Strategy Consulting, a boutique management consulting practice that worked in partnership with larger consulting firms on corporate strategy, business realignment, and strategic planning engagements.

" has done a remarkable job attracting a world-class team of editorial and technology veterans and eldercare experts, and developing an immensely rich and engaging website," said Alpert. "I believe can make a huge impact in the lives of millions of baby boomers caring for an aging parent."

"There is a large universe of potential partners doing great work that needs to reach this audience, and can help them meet this need in a way that is mutually beneficial," Alpert added. "I am thrilled to have this opportunity."

Alpert has an MBA and certificate in public management from Stanford University's Graduate School of Business. He received his bachelor of arts in human biology, with a self-designed concentration in healthcare public policy, from Stanford University. Since its inception in 1995, he has been on the board of directors of the MBA-Nonprofit Connection, an organization that partners with top MBA programs and nonprofits to develop professional opportunities for MBAs in the nonprofit sector. Alpert lives in Northern California with his wife and their two children.

About is a community and content website that provides people who are caring for aging parents with time-saving information to help them make better decisions. Founded in 2007 by a team of people who have taken care of their own aging parents, is a free resource to users and is supported by advertisers. is backed by leading venture investors DCM and Split Rock Partners. is headquartered in San Mateo, California, and can be reached at

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