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Caring.com Adds Vice President of Business Development
Date:3/26/2008

Former WetFeet Co-founder and CEO Gary Alpert to Lead Company's Partnership

and Content Licensing Programs

SAN MATEO, Calif., March 26 /PRNewswire/ -- Caring.com is pleased to announce the arrival of Gary Alpert as Vice President of Business Development. In this role, Alpert will be responsible for the company's partnership and content licensing programs.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080326/CLW030 )

Alpert is a seasoned content and technology entrepreneur with more than 20 years of experience working with companies from their inception through their growth as category leaders.

"So many organizations have expressed interest in using the unique care- giving content Caring.com has created that we decided to invest more resources in helping other websites leverage our helpful, time-saving content," said Andy Cohen, Co-founder and CEO. "Gary has an exceptional track record of building meaningful, long-term partnerships with for-profit and not-for-profit organizations, and we're delighted to have him join the Caring.com team."

Most recently, Alpert co-founded and ran WetFeet, Inc., a popular consumer website and content company and corporate recruitment services firm. He was instrumental in the company's growth and managed the organization for more than a decade, through its acquisition by the leading European employer-branding consultancy Universum. Prior to WetFeet, Alpert was Principal and Co-founder of WFP Management & Strategy Consulting, a boutique management consulting practice that worked in partnership with larger consulting firms on corporate strategy, business realignment, and strategic planning engagements.

"Caring.com has done a remarkable job attracting a world-class team of editorial and technology veterans and eldercare experts, and developing an immensely rich and engaging website," said Alp
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SOURCE Caring.com
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