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Caring Candles Embrace Caregivers and Help Spread the Light
Date:9/22/2009

SAN MATEO, Calif., Sept. 22 /PRNewswire/ -- Caring.com, the leading site for caregivers, is using social media to help support a cause or honor a loved one. Caring Candles brings together the emotion of caregiving with the interactivity of social media, allowing caregivers to share their caring experience with family and friends across their social networks, blogs and websites.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070921/AQF020LOGO)

"Just as rubber wrist bracelets have been popular methods of generating awareness offline for social issues from breast cancer to wildlife preservation, online social applications are a new way for people to show support for an issue that is close to their hearts," said Andy Cohen, CEO and co-founder, Caring.com. "Caring Candles was developed with the purpose of giving our members an opportunity to show love for someone they have cared for in the past or are caring for currently."

While a wealth of information and resources on Caring.com help adult children make informed decisions about a parents' care, Caring Candles fills an emotional need, giving caregivers a way to share their journey with others and feel less alone.

The response to Caring Candles shows the need for such outlets. More than 5,000 candles have been created since Caring Candles first launched, with approximately 2,200 candles created in the first month. The social application continues to grow in popularity, with new caregivers visiting the site daily to '/>"/>

SOURCE Caring.com
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