Proceeds to benefit Susan G. Komen For the Cure(R)
MINNEAPOLIS, Sept. 29 /PRNewswire-FirstCall/ -- Caribou Coffee Company, Inc. (Nasdaq: CBOU), the second largest company-owned gourmet coffeehouse operator based in the U.S., will again pay annual tribute to one of its original roastmasters with Amy's Blend coffee. Now available for a limited time only, Amy's Blend honors Amy Erickson, who succumbed to breast cancer in 1995 at the age of 33.
Ten percent of the proceeds of Amy's Blend whole bean coffee sales and associated merchandise will benefit Susan G. Komen For the Cure. This year, Caribou Coffee is also introducing an Amy's Blend reloadable gift card through which one percent of all purchases made using the card will be donated to Susan G. Komen for the Cure.
Additionally, the company is donating 10 percent of Lite White Berry beverage sales to the cause. Caribou Coffee is guaranteeing a minimum donation of $100,000 this year and expects its total donation generated in Amy's name over the years to cross the $500,000 threshold.
"Amy's passion for coffee continues to inspire us, even more than a decade later," said Caribou Coffee Sr. Director of Coffee and Tea, Chad Trewick. "Her dedication to excellence is a daily reminder to our employees that, in her words, our products must always be excellent and never average. Through programs like Amy's Blend, we can not only honor the memory of a vital member of the Caribou Coffee team, but also support the education and prevention of a disease that affects so many."
Trewick continued, "As with all of our coffees, Amy's Blend was developed with care, passion and only the highest-quality beans. Like Amy herself, Amy's Blend is bright-spirited, cheery and combines citrus high notes with a smooth harmonious silkiness. Underneath it all is a subtle yet delightful hint of melon flavor. A lighter roast made up of beans from Africa and the Americas, Amy's Blend is truly a tribute to the legacy and passion of one of Caribou Coffee's visionary pioneers."
Funds raised will get us one step closer to ending breast cancer forever. Visit your nearest Caribou Coffee or go to http://www.cariboucoffee.com and place your order for Amy's Blend.
About Caribou Coffee
Caribou Coffee (CBOU), founded in 1992, is the second-largest company-owned gourmet coffeehouse operator in the world based on number of coffeehouses. At Caribou Coffee, our mission statement is "an experience that makes the day better." We provide this by sourcing the highest-quality coffee in the world and craft roasting it in small batches to bring out the best in every bean. We then bring this extraordinary coffee to our customers via several channels including grocery locations, online or via our coffeehouses, which provide a relaxing escape for our customers. Caribou Coffee is committed to expanding our business by bringing this experience to new customers through multiple means without compromising our unwavering commitment to quality. Caribou Coffee is a proud recipient of the Specialty Coffee of America
Association's (SCAA's) 2008 Roasters Choice Tasting Competition Gold Award. For more information, visit http://www.cariboucoffee.com
|SOURCE Caribou Coffee Company, Inc.|
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