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CareFusion Launches New Brand, Establishing Itself as an Industry Leader in Helping Hospitals Improve Patient Care and Safety
Date:7/1/2009

Remains on track for planned spinoff later this summer

SAN DIEGO, July 1 /PRNewswire-FirstCall/ -- CareFusion Corporation, the company that will become public following the planned spinoff of Cardinal Health's clinical and medical products businesses, today launched its new brand and marked the occasion by providing opportunities for its global employees to volunteer for non-profit organizations in their communities.

"This is an exciting day for our company and employees because we believe the opportunity we have to help hospitals measurably improve patient safety and the quality of patient care is of vital importance to the future of global health care," said David Schlotterbeck, chief executive officer of CareFusion. "We are focused on this opportunity as we develop proven medical technologies and combine them with the information our customers need to deliver a higher standard of patient care."

CareFusion Launches Brand

CareFusion's brand signifies the fusion of proven technologies with actionable intelligence to measurably improve care. The company's logo is in the shape of a shield to reflect the protection CareFusion provides to patients and clinicians. The two pieces of the shield represent the "fusion" of technology and intelligence integral to the company's mission, and the orange color was selected for its implication of "safety."

An advertising campaign launched today uses simple, recognizable symbols in a bold presentation against the company's signature orange color to highlight the value CareFusion brings to its customers. The print advertisements will appear more broadly in health care trade journals and national media beginning July 15.

CareFusion "Day of Caring"

The CareFusion "Day of Caring" is designed to encourage its employees to help bring its new brand and culture to life by giving back to the communitie
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SOURCE CareFusion Corporation
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