Cardinal Health Welcomes Record Number of Attendees at its Annual Independent Pharmacy ...(ing product recommendations and marketin...),Health

Date:7/30/2009

ing, product recommendations and marketing tools to help them become their communities' primary source for diabetes or home health care needs.--- Additionally, because all 50 states now allow pharmacies to administer vaccinations and all new vaccinations are reimbursed through Medicare Part D, Cardinal Health also launched a Specialized Care Program to enable pharmacies to position themselves among patients and fellow local caregivers, such as physicians, nurses and assisted living facilities, as a local destination for immunization needs. These new Specialized Care Centers also help retailers create new revenue streams, which can help bolster profitability in the face of shrinking prescription reimbursements.

• New local store marketing tools and consultation -- Recognizing that the ability to create long-term relationships with new patients is critical to the growth of independent pharmacies, Cardinal Health also introduced a new Local Store Marketing offering that will help independent pharmacies develop and implement customized marketing strategies to help them expand their customer base and generate increased store traffic. The new program helps Cardinal Health customers increase their patient market share by helping them build and implement marketing plans based on individual store goals, points of differentiation and local community needs. --- The company also introduced enhanced demographic research, ad design and local event planning services, as well as new customizable flyers, posters, bag clippers, print ads, radio and TV ad scripts to help pharmacies connect with new patients in their communities.
  

• Cardinal Health's comprehensive and flexible generics program -- The increased focus on health care costs will continue to drive demand for generic products. To enable retail independents to make generic drugs immediately available to patients, Cardinal Hea
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SOURCE Cardinal Health, Inc. Copyright©2009 PR Newswire. All rights reserved

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