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Cardinal Health Expands Leader(R) Offering To Help Independent Pharmacies Strengthen Patient Relationships, Solidify Role As Local Health Care Experts
Date:7/24/2008

At 19th annual Retail Business Conference, company launches exclusive brand of home health care products, front-of-store management tool, outbound

calling and prescription counting technology

ORLANDO, Fla., July 24 /PRNewswire-FirstCall/ -- As consumerism, the aging patient population and evolving government regulations continue to shift the way health care is delivered, Cardinal Health today launched new tools to help retail independent pharmacies strengthen relationships with consumers, improve productivity and solidify their role as local health care experts.

New offerings include an exclusive brand of home health care products to help retailers diversify revenue; a front-of-store management tool that improves the efficiency of non-prescription sales; outbound calling technology that helps pharmacies build relationships with customers; and a prescription counting system that improves accuracy and efficiency.

Key tools introduced today at the company's 19th annual Retail Business Conference and now available to members of Cardinal Health's Leader(R) network of independent retail pharmacies include:

-- TrustWorth(TM) exclusive brand of home health care products -- Cardinal Health's exclusive new brand of high-quality, affordable home health care products helps independent pharmacies diversify revenue while strengthening their position as a local health care destination. The TrustWorth line of home health care products includes bath safety, mobility and personal care products, many of which are reimbursable through Medicare, Medicaid and most third-party insurance companies. By offering these products to the fast-growing aging population, independent pharmacies can drive additional revenue and build market share by attracting new customers. TrustWorth's contemporary packaging and full suite of marketing materials, including catalogs, brochures, store layouts and signage, help drive customer awareness and sales. '/>"/>

SOURCE Cardinal Health, Inc.
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