Navigation Links
Car Biz Today Interviews Force Marketing’s Heather Fitzpatrick
Date:9/23/2013

Atlanta, GA (PRWEB) September 23, 2013

Heather Fitzpatrick, business growth strategist of automotive marketing firm Force Marketing, spoke with Russell Brown of Car Biz Today to discuss how dealers can use digital and email marketing strategies effectively.

During the interview, Fitzpatrick explains that Force Marketing takes a data-driven approach to digital and email marketing. The company recently partnered with Dataium, the world’s largest compiler of online automotive shopping behavior. Partnering with Dataium allows Force Marketing to utilize extremely targeted automotive shopping data to help dealerships reach the right customers.

“This data is so targeted and so specific and real-time that we’re actually able to identify buyers 30, 60 and 90 days out,” Fitzpatrick explains. “It’s a great way for dealers to be able to react in real-time and use that data to their advantage.”

Fitzpatrick and Brown also discuss email marketing and its place in the current automotive marketing landscape.

“Email marketing is becoming one of the hottest trends right now, and will be moving forward,” Fitzpatrick says. “One of the things that make an effective email campaign is when you can be very specific and customize your email messages directly to the customer.”

Data-driven digital and email marketing strategies are some of the core services offered by the specialists at Force Marketing, in addition to direct mail marketing.

Force Marketing will have booth 709 at the upcoming Digital Dealer 15 conference, held in Las Vegas October 15-17. Fitzpatrick and other Force Marketing team members will be available to meet with dealers, partners, agencies and other attendees and discuss their automotive marketing needs. The company will also be offering show promotions, discounts on products, services and more.

To watch the interview with Fitzpatrick, visit http://www.CBTNews.com.

ABOUT FORCE MARKETING
Force Marketing is an automotive direct mail and digital marketing company headquartered in Atlanta, GA. The company offers marketing services to an expansive client base throughout the U.S. and Canada. The company made Inc. magazine’s 500|5000 list of the fastest-growing private companies in the U.S. in 2012 for the fourth consecutive year. More information about their auto dealership marketing services can be found online at http://www.forcemarketing.com.

ABOUT CBT NEWS
CBT News (Car Biz Today) is the official news source of the retail automotive industry. The web-based newscast combines the immediacy of the internet with a traditional broadcast news delivery format, complete with co-anchors and studio set, producing quality content often featuring interviews with leaders in the industry. The free site is rapidly growing, with more than 70,000 subscribers. In addition to the newscast, the site is full of information for dealers, including sales tips, video clips and articles highlighting topics like social media marketing, inventory management, fixed ops and more.

Read the full story at http://www.prweb.com/releases/2013/9/prweb11153261.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. 19th century therapy for Parkinsons disease may help patients today
2. More Babies Today Have Irregular Head Shape: Expert
3. Waterpik Water Flosser Reviews Released Today By WaterpikReviews.net
4. GMC Denali Road Bike Review Released Today By GMCDenaliRoadBike.net
5. Resistance Band Training Expert Dave Schmitz in Canton, CT for Live Youth Fitness Event Today
6. Amirsys AnatomyOne Launches Today
7. Weight loss today keeps the doctor away
8. UW study plays pivotal role in todays FDA approval of HIV prevention drug
9. Older Americans See Better Today, Study Finds
10. Patients More Likely to Survive In-Hospital Cardiac Arrest Today: Study
11. Probiotic Action Issues a Response to an Article on Medical News Today About Synthetic Skin Research
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/27/2016)... ... 2016 , ... TopConsumerReviews.com recently awarded their highest five-star rating to Best Buy ... in the United States and Canada wear eyeglasses. Once considered to be a purely ... make a fashion statement. Even celebrities use glasses as a way of creating an ...
(Date:6/26/2016)... ... ... Kasmer, a legally blind and certified personal trainer is helping to develop a weight loss ... plans to fix the two major problems leading the fitness industry today:, ... , They don’t eliminate all the reasons people quit their exercise program ...
(Date:6/25/2016)... , ... June 25, 2016 , ... "With 30 hand-drawn ... specific project," said Christina Austin - CEO of Pixel Film Studios. , ProHand ... all within Final Cut Pro X . Simply select a ProHand generator and ...
(Date:6/25/2016)... , ... June 25, 2016 , ... Conventional wisdom preaches ... success. In terms of the latter, setting the bar too high can result in ... than just slow progress toward their goal. , Research from PsychTests.com ...
(Date:6/24/2016)... Dallas, Texas (PRWEB) , ... June 24, 2016 ... ... 12th International Conference and Scientific Sessions in Dallas that it will receive two ... Announcement of the grants came as PHA marked its 25th anniversary by recognizing ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... Dublin ... of the " Global Markets for Spectroscopy Equipment" ... This report focuses on the global ... including its applications in various applications. The report deals ... three main industries: pharmaceutical and biotechnology, food and beverage, ...
(Date:6/24/2016)... -- The Academy of Managed Care Pharmacy (AMCP) today ... allow biopharmaceutical companies to more easily share health care ... coverage decisions, a move that addresses the growing need ... The recommendations address restrictions in the sharing of product ... a prohibition that hinders decision makers from accessing HCEI ...
(Date:6/24/2016)... SAN CLEMENTE, Calif. , June 24, 2016  American ... function testing company, is now able to perform sophisticated lung assessments ... ndd Medical Technologies , Inc. Patients are no ...  Thanks to ndd,s EasyOne PRO ® , ARL patients like Jeanne ... needed testing done in the comfort of her own home. ...
Breaking Medicine Technology: