Atlanta, GA (PRWEB) September 23, 2013
Heather Fitzpatrick, business growth strategist of automotive marketing firm Force Marketing, spoke with Russell Brown of Car Biz Today to discuss how dealers can use digital and email marketing strategies effectively.
During the interview, Fitzpatrick explains that Force Marketing takes a data-driven approach to digital and email marketing. The company recently partnered with Dataium, the world’s largest compiler of online automotive shopping behavior. Partnering with Dataium allows Force Marketing to utilize extremely targeted automotive shopping data to help dealerships reach the right customers.
“This data is so targeted and so specific and real-time that we’re actually able to identify buyers 30, 60 and 90 days out,” Fitzpatrick explains. “It’s a great way for dealers to be able to react in real-time and use that data to their advantage.”
Fitzpatrick and Brown also discuss email marketing and its place in the current automotive marketing landscape.
“Email marketing is becoming one of the hottest trends right now, and will be moving forward,” Fitzpatrick says. “One of the things that make an effective email campaign is when you can be very specific and customize your email messages directly to the customer.”
Data-driven digital and email marketing strategies are some of the core services offered by the specialists at Force Marketing, in addition to direct mail marketing.
Force Marketing will have booth 709 at the upcoming Digital Dealer 15 conference, held in Las Vegas October 15-17. Fitzpatrick and other Force Marketing team members will be available to meet with dealers, partners, agencies and other attendees and discuss their automotive marketing needs. The company will also be offering show promotions, discounts on products, services and more.
Copyright©2012 Vocus, Inc.
All rights reserved