Navigation Links
Capital BlueCross Goes National for Health
Date:5/21/2008

HARRISBURG, Pa., May 21 /PRNewswire/ -- As fast-food marketers launch programs across the United States to promote fried chicken breakfast sandwiches to a time-pressured society -- one that is already challenged to find time for exercise -- Capital BlueCross is responding by extending an innovative local health program to its growing membership base across the state and the nation.

Two years ago, the company launched the Capital BlueCross Healthy Family Fun program, an initiative to promote travel-guide style local activities that encourage members and their families to get up, get out, and get active for an hour or a day. The initiative also provides cardholders with special discounts on everything from athletic equipment to ski lift tickets and amusement park passes, savings on sports and theatre events, and significant savings on health club memberships, exercise coaching, nutrition and weight counseling, alternative therapies, and other family health services.

Now, Capital BlueCross in partnership with the Blue Cross and Blue Shield Association is expanding the program through a national version called Blue365.

"In the last few years, our membership outside the service area has nearly doubled as more statewide and national employers work with us to take advantage of the global Blue Plan network," said Anita M. Smith, President & CEO of Capital BlueCross. "Since our local members and participating businesses gave us a strong 'thumbs up' for the Healthy Family Fun program, we felt it was the right move to extend the values, particularly in health related programs, to our members across the country."

All visitors to the Capital BlueCross Web site at http://www.capbluecross.com can search the Healthy Family Fun opportunities by location or type of activity, while Capital BlueCross members can obtain local discounts by presenting their membership cards at time of purchase. Blue365 values are also available at http://www.capbluecross.com and members obtain those discounts directly from the provider via the Web.

"We think of this as a membership-wide incentive program to encourage people to make healthy choices, spend healthy recreational time with their families, and take advantage of health and wellness resources no matter where they live," said Smith.

Capital BlueCross is the largest health insurer in this region, providing health insurance coverage to nearly one million people in central Pennsylvania and the Lehigh Valley. Capital BlueCross is committed to making health insurance simple for its customers and members through all the stages of life by offering nationally recognized customer service and innovative benefit programs at competitive prices.

The company has been providing health security to the people and communities of central Pennsylvania and the Lehigh Valley for more than 70 years and employs more than 2,300 people throughout the region.

Capital BlueCross is an independent licensee of the Blue Cross and Blue Shield Association.

More information about Capital BlueCross can be found at http://www.capbluecross.com.


'/>"/>
SOURCE Capital BlueCross
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Matrixx Initiatives, Inc. to Present at the Roth Capital Partners 2007 New York Conference
2. AtriCure to Present at Roth Capital Partners 2007 New York Conference
3. Doctors and medical ethicist discuss whether doctors should participate in capital punishment
4. Doctors and Medical Ethicist Discuss Whether Doctors Should Participate in Capital Punishment
5. Osteotech to Present at First Albany Capitals Regenerative Technologies Conference in New York
6. iCAD to Present at Americas Growth Capital 4th Annual Emerging Growth Conference
7. Pharsight Files Application for Nasdaq Capital Market Listing
8. Advanced Life Sciences Joins NASDAQ Capital Market
9. Foundation Venture Capital Group, LLC Invests in Start Up Committed to Breast Cancer Diagnostics
10. Bally Total Fitness Emerges From Chapter 11 and Closes Transaction with Harbinger Capital Partners Funds
11. Caxton-Iseman Capital Acquires Conney Safety Products, LLC
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2016)... Maryland (PRWEB) , ... June 24, 2016 , ... ... Angels is actively feeding the Frederick area economy by obtaining investment capital for ... over the past 2½ years that have already resulted in more than a ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... the upcoming 2016 Miss Arizona pageant as its official Medspa Sponsor. Dr. Josh ... Mesa, and Chandler, Arizona. , Dr. Olson says the decision to support ...
(Date:6/24/2016)... ... ... Today, InhaleLabs.com (Inhale) offilially launched its site, which aims to ... high quality water pipes within an ideal price range. The site is completely free ... two brothers, Nick and Mike Hunter, who use medical cannabis to heal ailments of ...
(Date:6/23/2016)... CA (PRWEB) , ... June 23, 2016 , ... An ... that may expose a possible link between head and neck cancer in individuals with ... in the study were evaluated based on whether they had gum disease, brushed their ...
(Date:6/23/2016)... McKinney, Texas (PRWEB) , ... June 23, 2016 , ... ... the special operations community. He turned towards the water to find peace and set ... funds for a veterans charity and turned to the internet. He came across the ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... 2016 Capricor Therapeutics, Inc. ... biotechnology company focused on the discovery, development and ... enrollment in its ongoing randomized HOPE-Duchenne clinical trial ... of its 24-patient target. Capricor expects the trial ... of 2016, and to report top line data ...
(Date:6/23/2016)... , June 23, 2016 Bracket , ... launch its next generation clinical outcomes platform, Bracket eCOA (SM) ... held on June 26 – 30, 2016 in ... first electronic Clinical Outcome Assessment product of its kind to ... #715. Bracket eCOA 6.0 is a flexible platform ...
(Date:6/23/2016)... and INDIANAPOLIS , June ... receiving a Lilly Diabetes Tomorrow,s Leaders Scholarship is any ... scholarship winners, announced today online at www.diabetesscholars.org ... type 1 diabetes stand in the way of academic ... supported the Foundation,s scholarship program since 2012, and continues ...
Breaking Medicine Technology: