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Capital BlueCross Adds Dental Plan to Product Portfolio
Date:11/4/2008

HARRISBURG, Pa., Nov. 4 /PRNewswire/ Capital BlueCross announced the launch of the only Blue branded dental plan in central Pennsylvania and the Lehigh Valley, called BlueCross Dental. No specific date was set for the rollout of the new dental plan, but it is slated to be available to customers in 2009.

"We believe that BlueCross Dental will quickly become the most popular dental plan in our region because it carries the promise of the BlueCross brand, the promise that our employees deliver each and every day to our customers -- the best value and service available anywhere," said William Lehr, Jr. president and CEO of Capital BlueCross.

Offering a new dental plan was made possible after Capital BlueCross recently acquired a privately held dental corporation headquartered in Alexandria, VA. The move by the region's leading health insurer adds nearly 400,000 new members throughout the Commonwealth of Pennsylvania and the Mid-Atlantic Region. Various regulatory approvals are required before the transaction can be finalized.

Capital BlueCross is the leading health insurer in its region, providing health benefits coverage to nearly one million people in central Pennsylvania and the Lehigh Valley. Capital BlueCross is committed to making health insurance simple for its customers and members through all the stages of life by offering nationally acclaimed customer service and a full range of innovative benefit programs and services.

The company has been providing health security to the people and communities of central Pennsylvania and the Lehigh Valley for 70 years and employs more than 2,300 people in the region.

Capital BlueCross is an independent licensee of the Blue Cross and Blue Shield Association.

More information about Capital BlueCross can be found at http://www.capbluecross.com.


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SOURCE Capital BlueCross
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