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CannedWater4Kids (CW4K) Among Those Invited to the White House to Support First Lady Michelle Obama in Welcoming Seven New Organizations to DrinkUP

Sussex, Wisconsin (PRWEB) July 28, 2014

CW4K was among those invited to The White House to help First Lady Michelle Obama and Partnership for a Healthier America (PHA) in welcoming seven new organizations as they join the group's DrinkUP effort, which encourages people across the country to drink more water, more often.

The seven organizations added included Brita®, First 5 Santa Clara County, Haws Corporation™, Nalgene® Outdoor Products, S’well Bottle, Santa Clara Valley Water District and The California Endowment.

The event took place on July 22 in Washington DC.

The First Lady also highlighted a new study from Nielsen Catalina Solutions (NCS), which found that a recent online ad campaign for DrinkUP fueled a 3 percent lift in incremental sales of bottled water among those exposed to the campaign. “When the DrinkUP campaign was launched last year, it had one simple goal – to get kids and families excited about drinking water,” said First Lady Michelle Obama. “And today, less than a year later, we know that water sales jumped nearly three percent among people who saw Drink Up ads.

CW4K CEO, Greg Stromberg said, “A DrinkUP member company September, 2013, we are honored to be among those providing access to water for more people wherever they are, whenever they want it, however they want it – be it tap, filtered, canned or bottled”

The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation’s most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit

About Drink UP The collaboration to encourage everyone to drink more water was formed between the Partnership for a Healthier America - which works with the private sector and PHA Honorary Chair First Lady Michelle Obama to make the healthy choice the easy choice for busy parents and families - and stakeholders across the public and private sectors who are dedicated to encouraging people to drink more water more often. You are what you drink- and when you drink water, you drink up. To learn more visit

CannedWater4Kids CannedWater4Kids (CW4K) is a 501c3 charity based in Sussex, WI. The organization’s mission is to bring clean, safe water to the children of the world who are currently without. CW4K funds it’s initiatives with cash donations and sales of their premium spring water product. 95% of all money collected goes to fund and deliver clean water programs. Efforts include sending water to Japan to aid in their post-earthquake water shortage, assisting the University of Wisconsin – Milwaukee's Engineers Without Borders in bringing water purification solutions to the highlands of Guatemala, supporting of a well/water tank project in Zambia, Africa, and the Bio Sand Filters project in Tanzania. A recent water project in Africa, provides a village of over 400,000 people first-time ongoing access to clean, safe water. CW4K is proud to be part of the Partnership for a Healthier America, Drink UP Initiative.
To learn more, visit

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