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CannedWater4Kids (CW4K) Among Those Invited to the White House to Support First Lady Michelle Obama in Welcoming Seven New Organizations to DrinkUP
Date:7/28/2014

Sussex, Wisconsin (PRWEB) July 28, 2014

CW4K was among those invited to The White House to help First Lady Michelle Obama and Partnership for a Healthier America (PHA) in welcoming seven new organizations as they join the group's DrinkUP effort, which encourages people across the country to drink more water, more often.

The seven organizations added included Brita®, First 5 Santa Clara County, Haws Corporation™, Nalgene® Outdoor Products, S’well Bottle, Santa Clara Valley Water District and The California Endowment.

The event took place on July 22 in Washington DC.

The First Lady also highlighted a new study from Nielsen Catalina Solutions (NCS), which found that a recent online ad campaign for DrinkUP fueled a 3 percent lift in incremental sales of bottled water among those exposed to the campaign. “When the DrinkUP campaign was launched last year, it had one simple goal – to get kids and families excited about drinking water,” said First Lady Michelle Obama. “And today, less than a year later, we know that water sales jumped nearly three percent among people who saw Drink Up ads.


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