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CancerCare(R) and the Tic Tac(R) Brand Attempt To Set a World Record in Times Square
Date:8/19/2009

SOMERSET, N.J., Aug. 19 /PRNewswire/ -- The Tic Tac(R) brand announced today that in partnership with CancerCare(R), it will try to break the Guinness World Record(TM) in Times Square for the most games of Tic Tac Toe played simultaneously for charity. CancerCare is a national nonprofit organization that provides free, professional support services for anyone affected by cancer.

Starting today at 11 a.m. ET, individuals in the Times Square area in New York City are encouraged to stop by ABC Studios on 44th Street and Broadway to become a part of this record-breaking attempt. To establish a Guinness World Record(TM), 500 games must be played concurrently by a total of 1,000 people (two per game). The world record attempt is part of a larger partnership between the Tic Tac(R) brand and CancerCare in an effort to raise awareness of cancer's affect on people with the disease, caregivers, loved ones and the bereaved.

"CancerCare is a remarkable organization and the Tic Tac(R) brand is thrilled to support such a great cause," said Tic Tac(R) Brand Manager Jim Morris of Ferrero U.S.A., Inc. "Together, we hope to set a Guinness World Record(TM) and generate greater awareness of the effect cancer has on people's lives -- emotionally, financially and practically," Morris added.

The Tic Tac(R) brand is donating $100,000 to CancerCare as part of its commitment to the cause. In addition to the lump sum donation, the Tic Tac(R) brand will contribute on behalf of consumers who get involved in efforts to spread the message about this important issue. The Tic Tac(R) brand invites consumers to bring the fun home with them by visiting www.tictacusa.com and playing an online version of Tic Tac Toe. For every game played, the Tic Tac(R) brand will donate an additional $1 to CancerCare, up to $5,000.

The event also marks the introduction of the brand's new Melon Mango flavored mints. The newest addition to the iconic line of Tic Tac(R) mints has a refreshing fruit flavor -- a perfect mint for the summertime. Samples of the new mints will be distributed on-site during the world record attempt. Tic Tac(R) mints are available at select drug, grocery, mass merchandiser, warehouse club and convenience stores.

About Tic Tac(R)

The Tic Tac(R) brand was launched in the U.S. in 1969 by the Italian confection manufacturer Ferrero and has been a leading breath mint brand for 40 years. Tic Tac(R) is sold worldwide. For more information, visit www.tictacusa.com.

About The Ferrero Company

The Ferrero Company was established in 1946 in Alba, Italy. The company's first product was made with hazelnuts and cocoa, resulting in the base ingredients for the world's #1 selling sweet spread on the market today -- Nutella(R) hazelnut spread. Since then the company has grown to become one of the world's largest confectionery companies with a vast portfolio that includes high-quality products such as Ferrero Rocher(R) chocolates, Ferrero Rondnoir(R) dark chocolates, Kinder(R) chocolates, Raffaello(R) confections and Tic Tac(R) mints. Ferrero products are distributed globally throughout Europe, North America, Australia, Asia and South America. For more information, visit www.ferrerousa.com.

About CancerCare

Founded in 1944, CancerCare is a national nonprofit organization that provides free, professional support services to anyone affected by cancer: people with cancer, caregivers, children, loved ones, and the bereaved. CancerCare programs including counseling and support groups, education, financial assistance and practical help are provided by professional oncology social workers and are completely free of charge. Last year, CancerCare provided individual help to more than 100,000 people in addition to the more than 1 million unique visitors to its Web sites. Find more detailed information about CancerCare programs at www.cancercare.org.


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SOURCE Tic Tac
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