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Cancer prevention expert honored for innovative tobacco research
Date:12/9/2010

tion programs for high-risk teens and young adults. Most notable is the tobacco prevention and cessation video game, Escape with Your Life geared towards at-risk youth. Another interactive-multimedia website, ASPIRE (A Smoking Prevention Interactive Experience) has educated thousands of teens across the nation through partnerships with schools, organizations and other cancer institutes. A Spanish curriculum-based ASPIRE site geared at reaching Hispanic youth will soon launch.

Prokhorov is director of e-Health Technology, a program funded by the Duncan Family Institute for Cancer Prevention and Risk Assessment at MD Anderson that works with scientists to integrate technology into research projects that help people adopt healthier lifestyles.

"His work in the Tobacco Outreach and Education Program, the ASPIRE program and the Duncan Family Institute's e-Health core are particularly laudable and make an important difference in the lives of countless Americans every day," said Hawk.

Prokhorov's extensive research expertise has provided the opportunity to branch out over the years with programs such as Project TALK (Teens and Young Adults Acquiring Lung Cancer Knowledge) and most recently Project COMBAT, an interactive multi-media video game tailored to help soldiers avoid or stop tobacco use.

He also serves as chair of ASPO's Tobacco Special Interest Group, and is the second researcher from the institution honored with this award, which was established more than 19 years ago. ASPO's first recipient, Ellen R.Gritz, Ph.D, is professor and chair of the Department of Behavioral Science at MD Anderson.

Prokhorov will accept his award at the 35th Annual ASPO meeting on March 5, 2011, in Las Vegas. More than 300 prevention and health care experts are expected to attend the annual meeting.


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Contact: Katrina R. Burton
kburton@mdanderson.org
713-792-8034
University of Texas M. D. Anderson Cancer Center
Source:Eurekalert  

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