NEW YORK, May 23 /PRNewswire/ -- When Jon Ziefert and Steve Smith were recovering from testicular cancer, well-meaning family and friends sent them plenty of food gift baskets. "Some were healthy but most ... aah, not so much," recalls Ziefert. Fresh fruit, while healthy, was highly perishable. So they had to give most of it away before it spoiled. And the candy, cheese spreads and other high-sugar, high-fat foods simply had no place in their newly adopted healthy lifestyle.
"There's nothing like a cancer diagnosis to give you religion about the kinds of things you are willing to put into your body," says Ziefert.
So the new friends decided to develop a healthy food product people could feel good about giving. Meanwhile, they became intensely interested in research findings that showed the promising health benefits of antioxidant-rich foods, which protect cells from the damaging effects of free radicals. So they developed a gift food assortment called ANTIOXINABOX, a collection of gourmet, antioxidant-rich Antiox Superfoods(TM) and RejuvaHeal(TM) all-natural, antioxidant-rich spa products. Both ship in a reusable, recyclable wooden gift box, in keeping with the company ethos of sustainability.
Visitors to the Web site, http://www.antioxinabox.com, can select from a variety of items to customize their gift boxes. The product line includes dark Belgian chocolates, dark chocolate cocoa, roasted nuts, dried fruit snacks, assorted teas, light and dark honey as well as skin lotion, a bath ball and lip balm. The Web site also contains links to antioxidant research and discussion forums and every ANTIOXINABOX purchase includes literature about the nutritional benefits of various types of antioxidants and their best food sources.
"We want our Web site visitors and customers to be better educated about the relationship between nutrition and health," says ANTIOXINABOX co-founder Steve Smith. "Hopefully, they will be encouraged to make better food choices once they learn that doing so can improve the quality of their lives."
For example, he adds: "Many people mistakenly think they can get a healthy dose of antioxidants by simply taking a daily vitamin pill, but recent research calls that approach into serious question."
Scientists at Copenhagen University recently reported that, after reviewing 67 studies, they found "no convincing evidence" that antioxidant supplements reduce the risk of death. "We found no evidence to support antioxidant supplements for primary or secondary prevention," they said.
"It should come as no surprise that what nutritionists -- and mom -- have been telling us all along is true," says Smith. "There really is no substitute for a healthy diet."
Smith and Ziefert plan to donate a portion of ANTIOXINABOX's annual
profits to universities and laboratories researching the health effects of
For more information, contact:
Beverly M. Payton
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