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Cancer Survivors Develop Healthy Food Gift Business
Date:5/23/2008

NEW YORK, May 23 /PRNewswire/ -- When Jon Ziefert and Steve Smith were recovering from testicular cancer, well-meaning family and friends sent them plenty of food gift baskets. "Some were healthy but most ... aah, not so much," recalls Ziefert. Fresh fruit, while healthy, was highly perishable. So they had to give most of it away before it spoiled. And the candy, cheese spreads and other high-sugar, high-fat foods simply had no place in their newly adopted healthy lifestyle.

"There's nothing like a cancer diagnosis to give you religion about the kinds of things you are willing to put into your body," says Ziefert.

So the new friends decided to develop a healthy food product people could feel good about giving. Meanwhile, they became intensely interested in research findings that showed the promising health benefits of antioxidant-rich foods, which protect cells from the damaging effects of free radicals. So they developed a gift food assortment called ANTIOXINABOX, a collection of gourmet, antioxidant-rich Antiox Superfoods(TM) and RejuvaHeal(TM) all-natural, antioxidant-rich spa products. Both ship in a reusable, recyclable wooden gift box, in keeping with the company ethos of sustainability.

Visitors to the Web site, http://www.antioxinabox.com, can select from a variety of items to customize their gift boxes. The product line includes dark Belgian chocolates, dark chocolate cocoa, roasted nuts, dried fruit snacks, assorted teas, light and dark honey as well as skin lotion, a bath ball and lip balm. The Web site also contains links to antioxidant research and discussion forums and every ANTIOXINABOX purchase includes literature about the nutritional benefits of various types of antioxidants and their best food sources.

"We want our Web site visitors and customers to be better educated about the relationship between nutrition and health," says ANTIOXINABOX co-founder Steve Sm
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SOURCE ANTIOXINABOX
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