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Cancer Research Institute Announces June Cancer Immunotherapy Awareness Month; 1-800-FLOWERS.COM® and The Fund for Park Avenue to Support and Promote Awareness
Date:5/8/2013

ees at companies are encouraged to wear white in support of efforts to speed cancer immunotherapy development. Participants can register for the event through the CRI website or via Facebook. Donors and fundraisers for the event will receive a wristband and T shirt featuring CRI’s “I’Mmunotherapy and I’m curing cancer” slogan.

Throughout the month of June, 1-800-FLOWERS.COM®, an official sponsor of CRI’s Cancer Immunotherapy Awareness Month, will feature a special collection of white-themed flowers and gifts on its e-commerce sites, with 10 percent of the net proceeds from the sale of the items within the “Fight with White” collection to be donated to the Cancer Research Institute.

This summer, white flowers—Baby Dragon Wing begonias, specifically—will carpet the malls along Park Avenue from 54th to 86th Streets on Manhattan’s Upper East Side. According to Barbara McLaughlin, president of The Fund for Park Avenue, the not-for-profit organization that oversees the annual mall plantings, “the Fund is pleased that this year’s white begonias can play a role in CRI’s inaugural Cancer Immunotherapy Awareness Month.” The Park Avenue begonias are grown from seed each year by Van de Wetering Greenhouses in Jamesport, Long Island. A planting ceremony will be held on June 4th.

White also stands for new hope and new beginnings, O’Donnell-Tormey says. “Immune cells are also called white blood cells, and the scientists working to develop these revolutionary new treatments wear white lab coats, so white is a perfect color for cancer immunotherapy awareness.”

In preparation for Cancer Immunotherapy Awareness Month, the Cancer Research Institute has recently relaunched its website (http://www.cancerresearch.org) to provide more information to patients interested in learning more about cancer immunotherapy. In addition to pages describing how immunotherapy is impacting man
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