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Cancer Related Educational Video Sharing and Interactive Community Launches Online
Date:6/15/2009

- CancerTV Features On-Demand Videos from Oncologists, Academics, Institutions, Pharmaceutical Firms and Consumers, Plus Original Shows -

BALTIMORE, June 15 /PRNewswire/ -- CancerTV.com today announced the launch of an educational video sharing site that demystifies cancer and treatments for patients and educates health care providers worldwide. Combining original programming with an interactive community and on-demand video library uploaded by physicians, patients, pharmaceutical firms, academics, researchers and patient advocacy groups, CancerTV provides instant access to the latest cancer news, best practices and research through engaging, user-friendly videos. Launched by Dr. Myo Thant, M.D., a respected hematologist/oncologist with 30 years in practice, CancerTV is the educational resource and virtual community for cancer patients and their supporters, physicians and caregivers.

In addition to educational content produced by CancerTV and leading cancer institutions, user-generated videos detail personal experiences, offer advice, support and more. Visitors can comment on videos, write or read topical blogs and contribute their own thoughts or questions. Interactive videos by physicians on select topics such as breast cancer, colon/rectal cancer, lung cancer or supportive care for patients are also offered.

"CancerTV has the potential to become an important source of information and education for patients and their families," says B. Douglas Smith, M.D., Associate Professor of Hematologic Malignancies at The Sidney Kimmel Comprehensive Cancer Center at Johns Hopkins in Baltimore. "Newly diagnosed patients cannot possibly begin to absorb all the information provided by their physician in an office visit. To be able to direct patients to an educational site where they can learn more about their condition or the treatments available is really a great resource for practicing physicians, as well as our patients."

A weekly segment, CancerTV News, reports on current research and breakthroughs in the prevention, diagnosis and treatment of cancer. All news segments are broadcast in English by a professional anchorperson, and will also be offered in Spanish in the future. CancerTV Talk features interviews with oncology thought-leaders, prominent physicians, representatives of institutions and executives from leading cancer related corporations. Oncologists will also respond to emails, providing explanations to care strategies and concerns in addition to approaches they might take related to other medical situations. All content is accessible via mobile devices.

CancerTV also enables pharmaceutical firms to educate the public about diseases and treatments while staying within recent Pharma guidelines for marketing to consumers. Every video submitted will be reviewed and assessed for its educational value prior to posting. CancerTV's in-house production team is available to apply its expertise in oncology content to produce videos on behalf of physicians, institutions, patient advocacy groups and pharmaceutical firms at our state-of-the-art facilities.

For physicians, health care practitioners and caregivers, CancerTV equips them with accurate medical information and news that they easily can send to their patients. Thus, health care providers can better educate their patients and avoid the time, effort and expense required to identify dynamic patient educational materials or to produce videos on their own.

"CancerTV is proud to offer the only oncology focused web-based repository of educational videos about cancer from a wide variety of reputable sources," says Dr. Myo Thant, founder of Cancer TV, respected hematologist/oncologist with 30 years in practice, and a software and multimedia pioneer. "CancerTV is like a YouTube for patients and physicians focused on cancer, but with a more educational and research-based orientation."

About CancerTV

CancerTV is a pioneer in on-demand educational oncology media. CancerTV provides a forum through which consumers, physicians, academics, researchers, pharmaceutical firms and others can share educational cancer related videos and information with a global, connected community. We feature clinical experts, weekly creative shows and a full-service production studio specializing in cancer related multimedia. Our sister site, OncologyTV, allows cancer health care professionals to watch, learn and share online videos and contribute their thoughts and experiences to our interactive forum. CancerTV and OncologyTV were founded by Myo Thant, M.D., a respected hematologist/oncologist who treated cancer patients for 30 years. Observing firsthand the proliferation of misinformation about cancer, and the power of anecdotal information from consumers to help others, Dr. Thant launched CancerTV to foster interaction, communication and the dissemination of accurate educational information to the public. CancerTV and OncologyTV are located at 1818 Pot Spring Rd., Suite 116. Timonium, Maryland 21093. For more information, please call (410) 560-7450, send email to info@cancertv.com or visit www.CancerTV.com.


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