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Canada leads the way in contraceptive compliance
Date:10/29/2007

Organon Canada extends the Remind Me Today! reminder program

TORONTO, Oct. 29 /PRNewswire/ - Organon Canada has extended the Remind Me Today! program - a free telephone-based reminder program designed to help women remember their Linessa(R) or Nuvaring(R) contraceptives.

In Canada, over 1.3 million women (Stat. Can., 2001) take oral contraceptives everyday and there probably isn't a woman alive who hasn't forgotten to take it at least once. Although the pill is over 99% effective with perfect use (3 births/1000), approximately 80 births occur every year through non-perfect use. (SOGC 2007)

Organon Canada understands the important relationship between successful healthcare outcomes and the use of communications technology. "We know how busy women's lives are and we want to support them by providing them with a reminder service. We are excited to be the first in the Canadian contraceptive market to be offering women this innovative and practical solution, and we are delighted by the response we have had since the launch of Remind Me Today! in February 2007," explains Meena Bhogal, senior product manager for the Organon Canada contraceptives portfolio.

Canadian women using the daily Linessa(R) birth control pill, or NuvaRing(R) - the one-a-month contraceptive ring - are taking advantage of free reminder messages delivered to their home, office or cellular phones. Remind Me Today! (http://www.remindmetoday.ca) is tailored to each woman's needs. Once registered, women choose the message they receive, the time the message is delivered and, if they opt for cell phone reminders, whether it's a text or voice message. Landline users receive voice messages to their home or office.

Continuing its commitment to high quality lifestyle products for women, Organon Canada has renewed its contract with Toronto's MEMOTEXT(R) to provide the Remind Me Today! program until 2009 and program r
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SOURCE MEMOTEXT
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