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Can the Web Transform the U.S. Healthcare System?
Date:10/22/2007

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-- Are trustmarks dead? The future of trustmarks, ratings, and consumer feedback

-- Will consumerism save the system? Information for consumers to make healthcare decisions

-- Does evidence make a difference? Gathering evidence and improving research for consumer decision-making

"Health is one of the most competitive information sectors on the Web, and advertisers are spending millions of dollars on Web sites, advertising and marketing," said Beau Brendler, Director of Consumer Reports WebWatch, one of the organizations sponsoring the workshop. "The consumer needs a clear path to useful information, avoiding pseudo-therapies and pharma-hype."

The 2007 event follows up the Institute's groundbreaking 1997 workshop on the "Quality of Health Information on the Internet -- telling Fact from Fraud." It will continue and expand the discussion started 10 years ago. Workshop results can be expected to have a national impact and the potential to influence future research, policy, and practice, as outcomes from the 1997 workshop demonstrated.

About the 2007 workshop: The interactive one-day workshop -- "Quality of Health Information on the Internet, 10 Years On" -- will be held at the Hyatt Regency Hotel in Bethesda, Maryland, November 12. The registration fee is $195.00, which covers all meals and materials. Small non-profit, consumer-focused organizations may qualify for a reduced fee.

About the Health Improvement Institute: Health Improvement Institute is a non-profit, tax exempt, 501(c)3, charitable organization dedicated to improving the quality and productivity of America's health care. The Institute's principal program objective is to provide information to enable people to make informed health care choices. The Institute has established expertise in evaluating the quality of health information on the Internet, conducts forms and workshops, and sponsors national awards programs to recognize excellence, including the A
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SOURCE Health Improvement Institute
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