Navigation Links
Can branding improve school lunches?
Date:8/28/2012

A popular marketing ploy with junk foods and other indulgent table fare can be an equally effective tool for promoting healthier eating in school cafeterias.

"Nutritionists and school lunch planners can turn the tables on children's poor eating habits by adopting the same 'branding' tactic used by junk food marketers," said Brian Wansink, an expert on the subtle cues that affect people's eating habits and professor of marketing at the Dyson School of Applied Economics and Management at Cornell University.

Food marketers have associated particular foods with mascots, super heroes and other characters for decades. Such marketing tactics have been effective for promoting everything from candies to sugary breakfast cereals, but they can also be used to induce youngsters and adolescents to choose healthier foods, according to research published in the journal, Archives of Pediatrics and Adolescent Medicine. Wansink is lead author of the study, "Can Branding Improve School Lunches?" His co-authors are David R. Just, associate professor of Applied Economics and Management at Cornell; and Collin R. Payne, professor of Marketing at New Mexico State University.

"Branding has tremendous potential to promote healthier eating. We tend to associate mascots and characters with junk food, but they can also be used to build excitement around healthy foods. This is a powerful lesson for fast food companies, food activists and people involved in school food service," Wansink said.

The researchers offered children a choice between cookies and apples. In some cases, generic apples and cookies were offered; in other cases, the apples were 'branded' with stickers of "Elmo," a popular cartoon character. Wansink, Just and Payne discovered that placing stickers of popular children's cartoon characters on apples encouraged more children to choose the fruits over sweets.
'/>"/>

Contact: Sandra Cuellar-Healey
foodandbrandlab@cornell.edu
607-254-4960
Cornell Food & Brand Lab
Source:Eurekalert  

Page: 1

Related medicine news :

1. Clinical insight improves treatment with new lung cancer drug
2. Improved Stem Cell Line May Avoid Tumor Risk: Study
3. Normalizing tumor blood vessels improves delivery of only the smallest nanomedicines
4. Exercise improves quality of life during breast cancer treatment
5. IU, Regenstrief automated system aims to improve child health
6. Swallowing exercises linked with short-term improvement among patients with head and neck cancer
7. MU receives national award for using mind-body approach to improve health
8. Feelings of immaturity accompany alcohol misuse into adulthood; discovery could improve treatments
9. Awards celebrate clinical research that can improve health and alleviate suffering
10. Naturopathic care can improve blood sugar, mood in diabetes
11. Early treatment improves outcomes in rare, often undiagnosed form of encephalitis
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Can branding improve school lunches?
(Date:10/13/2017)... ... 13, 2017 , ... The International Association of Eating Disorders ... for the field of eating disorders, announces the opening of early registration for ... Florida at the Omni Resort at ChampionsGate. , The annual iaedp™ ...
(Date:10/13/2017)... ... , ... Lori R. Somekh, founder of the Law Office of Somekh ... law and special needs planning attorneys. “Membership in ElderCounsel helps our office remain up ... network with elder law attorneys nationwide,” said Somekh. , ElderCounsel was ...
(Date:10/13/2017)... N.J. (PRWEB) , ... October 13, 2017 , ... The ... Holly Day Market. Featuring a collection of specialty vendors and unique items from across ... personalized and quality-focused health and wellness services offered by the VNA. The boutique ...
(Date:10/13/2017)... ... October 13, 2017 , ... Yisrayl Hawkins, Pastor and ... explains one of the most popular and least understood books in the Holy Scriptures, ... puzzling descriptions that have baffled scholars for centuries. Many have tossed it off as ...
(Date:10/13/2017)... ... October 13, 2017 , ... “The Journey: From the Mountains to the ... save lost souls in the Philippines. “The Journey: From the Mountains to the Mission ... of the Bible. She has taught all ages and currently teaches a class of ...
Breaking Medicine News(10 mins):
(Date:10/7/2017)... --  Provista, a proven leader in the supply ... power, today announced a new resource area on Provistaco.com ... is the online home for case studies, articles on ... releases, slideshows and events. ... at their fingertips, viewers can also watch short videos ...
(Date:10/4/2017)...  According to the Centers for Disease Control and Prevention (CDC), ... Urgent Care is helping communities across Massachusetts , ... offering no-cost* flu shots through the end of the month. ... regulations. ... a flu shot is by the end of October, according to the ...
(Date:10/2/2017)... , Oct. 2, 2017  Eli Lilly and Company ... results for the third quarter of 2017 on Tuesday, ... call on that day with the investment community and ... The conference call will begin at 9 a.m. ... access a live webcast of the conference call through ...
Breaking Medicine Technology: