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Can New Management With An Old Name Help Bed Shoppers Forget the Past?
Date:6/15/2010

t would mattress and bed shoppers come back to the site to see all the new changes?

This was obviously the greatest concern that Mr. Braddam had when creating a new image for an old site. However, he was banking on the fact that current shoppers for beds would either not remember their past experience with the site or would give it a chance again to see if anything ever developed from the original concept. Of course, he knew that the site name would entice new shoppers of anything bedroom related. To help entice new readers and return visitors, Mr. Braddam now heavily relies on the skills of his staff of writers and investigators to help him brainstorm new ideas and enhance the bed shopping experience.

So Far, So Good

“From the positive emails and member sign-ups we have received, things are looking good so far,” states Mr. Braddam. “However, the site is still growing and the formal re-launch is just getting started. We have already seen a 20% growth in May from our first month, and we anticipate much higher growth as we begin our marketing campaigns”.

Beds.org Past and Future

Originally, Beds.org was a resource for mattress comfort and support only. With additions like the new bed comparison tables, full-scale mattress reviews, shopping tips, ask the expert section, and our ongoing bed and sleep blog, the old site has faded to a distant memory, making Beds.org seem like a new baby for Scott Braddam…a fitting metaphor for someone who broke the bank to make this project come to fruition.

For more information, please visit

Source: PRWeb
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