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Campaign for Cancer Prevention connects 6 million+ members on Facebook Causes to research at BWH
Date:10/3/2011

October 3, 2011 BOSTON, Massachusetts The Campaign for Cancer Prevention (CCP) began in 2007 with the single goal of uniting those across the globe who care about preventing cancer. It has now grown to a more than 6 million member movement, becoming a leading initiative on the social media platform, Causes.com. Nearly five years later, CCP is an official partner of Brigham and Women's Hospital (BWH), a Harvard Medical School flagship teaching hospital, with all campaign funds channeled straight to groundbreaking cancer prevention research.

Today, CCP announces eight new cancer research projects at BWH aimed at early detection and ultimately, prevention. Each will be funded through contributions from members of CCP's social media community through a unique direct-to-science, impact driven approach. Additionally, CCP and BWH are launching campaignprevent.com, a microsite dedicated to the campaign, allowing them to invest their attention to the direct pursuit of preventing a disease that in 2010 alone claimed more than 7 million lives worldwide.

"After facing a cancer scare at a young age and then earning two degrees in public health, I became invested in finding a direct channel to support those trying to stop this devastating disease," said Dr. Eric Ding, founder and director of Campaign for Cancer Prevention, researcher at Brigham and Women's Hospital and faculty member at Harvard Medical School. "When people choose to share their stories, follow our updates, or invest in a donation to CCP, they are supporting talented world-class researchers who have dedicated their practice to preventing cancer."

"As one of the first causes launched on our platform, it's been truly exciting to watch CCP accelerate and increase its impact," said Joe Green, co-founder and president of Causes. "At Causes, we're focused on empowering those who want to make the world a better place and the Campaign for Cancer Prevention is one of our mos
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Contact: Kayla Gorski
kayla.gorski@mullen.com
617-226-9926
Brigham and Women's Hospital
Source:Eurekalert

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