Navigation Links
Californian Files Contact Lens Solution False Advertising Class Action Against Advanced Medical Optics, Announces the Schmidt Firm, LLP
Date:12/22/2008

Complaint Charges Consumers Have Been Misled into Purchasing Brand Name Product Identical to Less Expensive Solution Manufactured by AMO for COSTCO

Santa Ana, CA (PRWEB) December 22, 2008 -- The Schmidt Firm, LLP in Dallas, Texas announced today that Southern California-based Advanced Medical Optics, Inc. ("AMO") was named as the defendant in a consumer fraud and false advertising class action lawsuit. The case, Maria Ruiz v. Advanced Medical Optics, et. al, was filed Monday in California State Superior Court in Orange County (#30-2008-00231301). Maria Ruiz brought the complaint on her behalf and on behalf of all California consumers who purchased AMO's Complete Multipurpose Solution Easy Rub Formula ("Easy Rub"), a contact lens cleaning and disinfection product.

The class action complaint alleges that beginning around August 2007, AMO launched the Easy Rub product as a replacement for its Complete MoisturePlus contact lens solution, which the company had been forced to recall on a global basis in May 2007. That recall followed a report by the Centers for Disease Control linking Complete MoisturePlus to an outbreak of serious corneal infections known as Acanthamoeba keratitis. AMO is currently facing several hundred products liability cases and claims brought by consumers who developed the sight-threatening disease after using Complete MoisturePlus.

AMO advertised the Easy Rub formula as "new" and "unique" when the product was introduced to the market in 2007. However, Ruiz' complaint alleges Easy Rub actually contains an old formula which AMO has been using for years to manufacture a so-called "private label" solution for retail giant Costco under its Kirkland Signature brand. The Kirkland product is significantly less expensive than Easy Rub even though the formulas are identical. The complaint charges that AMO's failure to disclose the origins of the Easy Rub formula and its claim that the formula is "new" or "unique" constitutes false and misleading advertising under California law.

The complaint further alleges that marketing claims made by AMO suggesting that Easy Rub provides "enhanced protection" against Acanthamoeba infections are also false and misleading. The disinfectant ingredient contained in Easy Rub, the lawsuit contends, is not effective against Acanthamoeba organisms, and the complaint charges that AMO's marketing "inappropriately give[s consumers and eye care professionals a false sense of security regarding the risk of developing Acanthamoeba infections."

The class action complaint seeks a variety of remedies against AMO, including the return of money consumers used to purchase Easy Rub, as well as changes to labeling and advertising for the product.

In addition to The Schmidt Firm, LLP the Plaintiff is represented by Moore Labriola LLP and Robinson, Calcagnie & Robinson LLP, both located in Newport Beach, California, along with Moscone, Emblidge & Quadra, in San Francisco and Lieff Cabraser Heimann & Bernstein, LLP, in California and New York.

Media Contact:
Robert H Hilley, IV
Schmidt & Clark, LLP
858-688-0923
www.schmidtandclark.com

###

Read the full story at http://www.prweb.com/releases/2008/12/prweb1782864.htm


'/>"/>
Source: PRWeb
Copyright©2008 Vocus, Inc.
All rights reserved

Related medicine news :

1. Californians Against Assisted Suicide: Assisted Suicide Study From Biased Author is Questionable at Best
2. Two Million Californians Say Yes! to Organ and Tissue Donation
3. New Poll: Only 16% of Californians Support Mandatory Purchase of Private Health Insurance; 71% Behind Regulation of Premium Increases
4. Three Million Californians Say Yes! to Organ and Tissue Donation
5. Californians Against Assisted Suicide - Controversial Bill, AB 2747 Narrowly Passes Assembly
6. San Antonio Community Hospital Commissions Leksell Gamma Knife(R) Perfexion(TM) To Serve Over 3 Million Californians
7. New NO on Prop 8 Ad Calls Upon Californians to Reject Discrimination
8. Statement by Californians For SAFE Food Regarding Proposition 2 Results
9. Proposed Truck Clean-Up Rule Will Save Billions in Health-Related Costs for Truckers and Other Californians
10. Nearly 6.4 million Californians lack health insurance, report shows
11. Alvarado Hospital Files Countersuit Against Blue Shield
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:8/16/2017)... ... August 16, 2017 , ... In 1987, McDaniel & ... years in business this year, and they’re marking the milestone by undertaking a ... their patients. , It stands to reason that, given the central importance ...
(Date:8/16/2017)... ... August 16, 2017 , ... ... has received a three-year grant totaling $975,000, renewing its funding from the Health ... Human Services. , This funding marks, the fourth time the HRSA administration has ...
(Date:8/16/2017)... ... August 16, 2017 , ... SGNA Standards ... after every reprocessing cycle, both between patient procedures and before storage, is a ... is as important to the prevention of disease transmission and nosocomial infection as ...
(Date:8/16/2017)... ... August 16, 2017 , ... Connexion Point, a technology-enabled ... list for the fourth consecutive year. With 197% revenue growth over the ... the nation’s fastest growing companies. , Previous honors include ranking 86th on ...
(Date:8/16/2017)... TX (PRWEB) , ... August 16, 2017 , ... ... the United States, named Dr. Douglas J. Harrison, as the new Medical Director of ... be the new facility Medical Director of our Sienna Plantation location,” said Dr. Michael ...
Breaking Medicine News(10 mins):
(Date:7/31/2017)... Tenn. , July 31, 2017 Three Tru-D SmartUVC ... Yongsan, South Korea . Tru-D, short for "Total Room ... and operating rooms after an environmental services (ES) professional cleans the area ... ... "Although the ...
(Date:7/27/2017)... EXTON, Pa., July 27, 2017  West Pharmaceutical Services, ... financial results for the second-quarter 2017 and updated financial ... Second-Quarter 2017 Highlights Reported ... 2.5% over the prior-year quarter. Net sales at constant ... 2017 reported-diluted EPS was $0.51, compared to $0.60 in ...
(Date:7/25/2017)... BARCELONA, Spain and CAMBRIDGE, Massachusetts ... SOM Biotech, specializing in repurposing drugs to treat rare nervous ... Therapeutics Inc. to clinically develop and market the drug SOM0226 ... reached, the drug achieved very promising results in a Phase ... A new office in the United ...
Breaking Medicine Technology: