Navigation Links
Californian Files Contact Lens Solution False Advertising Class Action Against Advanced Medical Optics, Announces the Schmidt Firm, LLP
Date:12/22/2008

Complaint Charges Consumers Have Been Misled into Purchasing Brand Name Product Identical to Less Expensive Solution Manufactured by AMO for COSTCO

Santa Ana, CA (PRWEB) December 22, 2008 -- The Schmidt Firm, LLP in Dallas, Texas announced today that Southern California-based Advanced Medical Optics, Inc. ("AMO") was named as the defendant in a consumer fraud and false advertising class action lawsuit. The case, Maria Ruiz v. Advanced Medical Optics, et. al, was filed Monday in California State Superior Court in Orange County (#30-2008-00231301). Maria Ruiz brought the complaint on her behalf and on behalf of all California consumers who purchased AMO's Complete Multipurpose Solution Easy Rub Formula ("Easy Rub"), a contact lens cleaning and disinfection product.

The class action complaint alleges that beginning around August 2007, AMO launched the Easy Rub product as a replacement for its Complete MoisturePlus contact lens solution, which the company had been forced to recall on a global basis in May 2007. That recall followed a report by the Centers for Disease Control linking Complete MoisturePlus to an outbreak of serious corneal infections known as Acanthamoeba keratitis. AMO is currently facing several hundred products liability cases and claims brought by consumers who developed the sight-threatening disease after using Complete MoisturePlus.

AMO advertised the Easy Rub formula as "new" and "unique" when the product was introduced to the market in 2007. However, Ruiz' complaint alleges Easy Rub actually contains an old formula which AMO has been using for years to manufacture a so-called "private label" solution for retail giant Costco under its Kirkland Signature brand. The Kirkland product is significantly less expensive than Easy Rub even though the formulas are identical. The complaint charges that AMO's failure to disclose the origins of the Easy Rub formula and its claim that the formula is "new" or "unique" constitutes false and misleading advertising under California law.

The complaint further alleges that marketing claims made by AMO suggesting that Easy Rub provides "enhanced protection" against Acanthamoeba infections are also false and misleading. The disinfectant ingredient contained in Easy Rub, the lawsuit contends, is not effective against Acanthamoeba organisms, and the complaint charges that AMO's marketing "inappropriately give[s consumers and eye care professionals a false sense of security regarding the risk of developing Acanthamoeba infections."

The class action complaint seeks a variety of remedies against AMO, including the return of money consumers used to purchase Easy Rub, as well as changes to labeling and advertising for the product.

In addition to The Schmidt Firm, LLP the Plaintiff is represented by Moore Labriola LLP and Robinson, Calcagnie & Robinson LLP, both located in Newport Beach, California, along with Moscone, Emblidge & Quadra, in San Francisco and Lieff Cabraser Heimann & Bernstein, LLP, in California and New York.

Media Contact:
Robert H Hilley, IV
Schmidt & Clark, LLP
858-688-0923
www.schmidtandclark.com

###

Read the full story at http://www.prweb.com/releases/2008/12/prweb1782864.htm


'/>"/>
Source: PRWeb
Copyright©2008 Vocus, Inc.
All rights reserved

Related medicine news :

1. Californians Against Assisted Suicide: Assisted Suicide Study From Biased Author is Questionable at Best
2. Two Million Californians Say Yes! to Organ and Tissue Donation
3. New Poll: Only 16% of Californians Support Mandatory Purchase of Private Health Insurance; 71% Behind Regulation of Premium Increases
4. Three Million Californians Say Yes! to Organ and Tissue Donation
5. Californians Against Assisted Suicide - Controversial Bill, AB 2747 Narrowly Passes Assembly
6. San Antonio Community Hospital Commissions Leksell Gamma Knife(R) Perfexion(TM) To Serve Over 3 Million Californians
7. New NO on Prop 8 Ad Calls Upon Californians to Reject Discrimination
8. Statement by Californians For SAFE Food Regarding Proposition 2 Results
9. Proposed Truck Clean-Up Rule Will Save Billions in Health-Related Costs for Truckers and Other Californians
10. Nearly 6.4 million Californians lack health insurance, report shows
11. Alvarado Hospital Files Countersuit Against Blue Shield
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/27/2016)... ... June 27, 2016 , ... A ... revolutionize the emergency ambulance transport experience for the millions of people who require ... has disrupted the taxi industry through the use of technology. Now, SmartEMS has ...
(Date:6/26/2016)... Cary, North Carolina (PRWEB) , ... June 26, 2016 , ... ... the release of a new product that was developed to enhance the health of ... harvested for centuries. , The two main herbs in the PawPaws Cat Kidney ...
(Date:6/25/2016)... ... ... of Bruton Memorial Library on June 21 due to a possible lice infestation, as reported ... head lice: the parasite’s ability to live away from a human host, and to infest ... in the event that lice have simply gotten out of control. , As lice are ...
(Date:6/25/2016)... ... June 25, 2016 , ... On Friday, June 10, ... Bronze Wellness at Work award to iHire in recognition of their exemplary accomplishments in ... the 7th annual Maryland Workplace Health & Wellness Symposium at the BWI Marriott in ...
(Date:6/24/2016)... PASADENA, CA (PRWEB) , ... June 24, 2016 , ... Marcy was in a crisis. ... he would lash out at his family verbally and physically. , “When something upset him, ... table, he would use it. He would throw rocks at my other children and say ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... June 24, 2016 Dehaier Medical Systems Ltd. ... which develops, markets and sells medical devices and wearable ... signed a strategic cooperation agreement with Hongyuan Supply Chain ... Chain") on June 20, 2016, to develop Dehaier,s new ... cooperation agreement, Dehaier will leverage Hongyuan Supply Chain,s sales ...
(Date:6/24/2016)... , Belgium , June ... MKT: VNRX), today announced the appointment of Dr. ... of Directors as a Non-Executive Director, effective June ... Company,s Audit, Compensation and Nominations and Governance Committees.  ... Dr. Futcher will provide independent expertise and strategic ...
(Date:6/23/2016)... -- Research and Markets has announced the ... (Organic Chemical (Sugar, Petrochemical, Glycerin), Inorganic Chemical), Functionality (Filler, ... Global Forecast to 2021" report to their offering. ... pharmaceutical excipients market is projected to reach USD 8.1 ... the forecast period 2016 to 2021. ...
Breaking Medicine Technology: