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California Walnuts' Popular Smart Menus Program Getting Smarter
Date:10/12/2009

FOLSOM, Calif., Oct. 12 /PRNewswire/ -- The California Walnut Board is committed to educating and empowering Americans to embrace a healthier lifestyle. Today its Smart Menus Campaign, which launched in 2008, is expanding. Designed to provide approachable wellness and menu planning tips along with delicious, wholesome recipes that are easy enough to be made right at home, this year the program is expanding to include physical activity and exercise options to motivate people to Go Smart©.

The Go Smart© team includes health expert, bestselling author and Chief Wellness Officer at Cleveland Clinic, Dr. Michael Roizen, along with James Beard Cookbook Hall of Fame inductee Mollie Katzen and, new this year, licensed trainer and fitness expert Petra Kolber. Dr. Roizen will continue to offer applicable, scientifically-based information for eating well and keeping active, while Mollie's "how-to" tips will include mealtime guidelines, grocery shopping tips and more mouthwatering recipes that are wholesome, great tasting and easy to prepare. Petra's commitment to motivate Americans to get up and get moving is seen in her easy and fun daily exercise plans.

Go Smart© is not about deprivation or extreme changes, but is based on small steps to improve overall wellness through lifestyle choices that are not only sustainable, but also desirable. Taking steps toward a smart, balanced lifestyle is achievable for anyone. Knowledge is power and the new and improved California Walnuts website, www.walnuts.org, is designed for Americans to access smart tips appropriate for them. Tips are organized for families, seniors, foodies and athletes; the website will also provide how-to video tips and guidelines from the Go Smart© team of experts as well as a growing collection of Smart Recipes for snacking, special occasions or routine weeknight meals.

Anyone looking to Go Smart© will find regular updates from Dr. Roizen, Mollie, Petra and a registered dietitian by subscribing to the California Walnut Smart News email newsletter. Smart News readers can submit questions on wellness, recipes or exercise and some of the most popular questions will be addressed by the Go Smart© team in the following newsletter. In a new section of the newsletter readers can "Ask the RD" to gain guidance from a registered dietitian on how to make smart food choices in the grocery store and in the kitchen. Subscribe to Smart News by visiting www.walnuts.org.

California Walnuts' Go Smart© program is committed to helping empower Americans to take part in a smart lifestyle to improve their health, one approachable step at a time.

Available upon request:

  • B-roll
  • Recipes
  • High resolution photography
  • Interviews with Dr. Michael Roizen, Mollie Katzen or Petra Kolber

The California walnut industry is made up of over 4,000 growers and 62 handlers. The growers and handlers are represented by two entities, the California Walnut Board (CWB) and the California Walnut Commission (CWC).

California Walnut Board

The Walnut Marketing Board was established in 1948 to represent the walnut growers and handlers of California. In April 2008, the Walnut Marketing Board became the California Walnut Board to provide origin designation to the product it represents. The Board is funded by mandatory assessments of the handlers. The CWB is governed by a Federal Walnut Marketing Order. The Board promotes usage of walnuts in the United States through publicity and educational programs. The Board also provides funding for walnut production and post-harvest research.

California Walnut Commission

The California Walnut Commission, established in 1987, is funded by mandatory assessments of the growers. The Commission is an agency of the State of California that works in concurrence with the Secretary of the California Department of Food and Agriculture (CDFA). The CWC is mainly involved in health research and export market development activities.

Non-Discrimination Statement

The California Walnut Board (CWB) and California Walnut Commission (CWC) prohibit discrimination in all programs and activities on the basis of race, color, national origin, age, disability, sex, marital status, familial status, parental status, religion, sexual orientation, genetic information, political beliefs, reprisal, or because all or part of an individual's income is derived from any public assistance programs. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact the CWB / CWC offices at (916) 922-5888. To file a complaint of discrimination, write to USDA, Director, Office of Civil Rights, 1400 Independence Avenue, S.W., Washington, D.C. 20250-9410, or call (800) 795-3272 (voice) or (202) 720-6382 (TDD). WMB/CWC is an equal opportunity employer and provider.

Please note that our offices have moved:

The California Walnut Board and Commission offices are located at 101 Parkshore Dr., Ste. #250, Folsom, CA 95630

SOURCE California Walnut Board


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SOURCE California Walnut Board
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