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California Green and Organic Purchasing Strong Despite Rising Prices Says Mambo Sprouts Survey
Date:5/20/2008

Go Mambo! Tour Rolls into California Offering Consumers Healthy Savings on

Natural and Organic Products

COLLINGSWOOD, N.J., May 20 /PRNewswire/ -- Consumer interest in buying green environmentally friendly products and healthy organic food remains high among California natural and organic product consumers despite the tough economy and rising food and energy prices. A recent market research survey released by Mambo Sprouts Marketing (http://www.mambosprouts.com) showed that Californians are placing a priority on buying green and 2 in 3 or more are using a variety of money saving strategies to offset higher food and energy prices, including coupons, stocking up on sales and cooking meals at home to stretch their grocery dollars.

Even with the faltering economy and rising food and energy prices, about 9 in 10 (87%) consumers reported buying the same (48%) or more (39%) green environmentally friendly products vs. 6 months ago. About 1 in 2 consumers (52%) are willing to spend more; 6 in 10 (63%) of whom would pay up to 20% more and another 1 in 4 (24%) up to 25% more for "green" sustainable products. Only 1 in 7 (14%) respondents reported buying fewer natural and organic foods, as individual comments suggested that short-term savings would have long-term costs to their family's health and the environment.

Money saving topics of interest to 3 in 4 Californians included: finding healthy coupons and offers online (79%), saving money on organics (76%) and healthy kid's meals and snacks (76% of families).

The Mambo Sprouts survey focused on interest in shopping for green and organic products in tough economic times. The survey was issued in April 2008 and completed by 140 California natural and organic consumers. The survey was fielded by Mambo Sprouts Marketing, a leader in natural and organic product marketing and promotions (http://www.mambosprouts.com).

Go Mambo! -- the company's mobile sampling tour -- is rolling into California this week through the end of June. Look out for a brightly colored van with the words Go Mambo! It will be traveling from retailer to retailer throughout major cities including LA, San Francisco, and San Diego laden with a trove of FREE samples and coupons from a number of leading natural and organic manufacturers. Back to Nature, Balance, Canus Goat's Milk, CLIF kid, FruitaBu, Ian's, Kashi, Nature's Gate, Kretschmar and Sun Crystals are all onboard.


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SOURCE Mambo Sprouts Marketing
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