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California Based Senior Care Company Hits 10 Franchisees
Date:6/12/2013

Orange County, California (PRWEB) June 12, 2013

After 14 years in the senior care industry, Laguna Woods based company Amada Senior Care began franchising its model back in March of 2012. Now, just over a year later, the business formed by former Chicago Bears offensive tackle Tafa Jefferson has over 10 franchisees throughout the United States. Amada franchisees have offices in California, Oregon, Washington state, Colorado, Nevada, Texas and Kansas – and are expected to reach 20 in number by the end of this year.

Amada’s very first franchisee, Robert Christensen, started his business in the Tacoma, Washington area early last year. He was drawn to Amada because of their unique business model - not only do they focus on in-home caregiving, they also assist seniors with the process of finding the right skilled nursing facility if this is the best option. “We’re here to be advocates for seniors,” Robert said. “Sometimes an in-home caregiver might not be what’s best, and that’s when we help look into what skilled nursing facility is really the most suitable for that senior’s needs. Every situation is different.” Robert’s business quickly became successful and he has since partnered with other Amada franchisees to help fund their endeavors.

After Robert, a Colorado Springs native, Ken Jensen, joined Amada’s ranks. Then Asa Shuey, a former medical device sales territory manager, opened an Amada business in Wichita, Kansas. It wasn’t long before a branch was opened in Portland - then in Los Angeles, Roseville, and Northern San Diego, California. The most recent franchises have been in Houston, Las Vegas and Vancouver, Washington.

“We’ve gotten a lot of franchise partners from the pharmaceutical sales and medical device sales space,” said Chad Fotheringham, Amada’s president, who himself came from the pharmaceutical sales industry. “Th
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