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Caldwell Consumer Health Becomes Revive Personal Products, Inc., with OPTIONS(TM) Line of Women's Sexual Health Products & Oral Health Brands; See Us at NACDS Booth 533 (The Emerson Group)
Date:5/29/2009

J product, enjoy a loyal following among consumers and dentists. More than 30,000 dentists purchase samples for their patients; the product enjoys strong sales in major drug and food stores nationwide. "We plan to build on the success of this popular brand," says Kelly, "with new packaging, attractive retail displays, numerous line extensions and targeted marketing messages."

Revive's top executives have exceptional records in retail marketing, advertising and business development. Michael Lesser is a veteran health and beauty aids (HBA) executive. He has served as Executive Vice President and General Manager of Norcliff Thayer (division of Revlon); Chairman and CEO of Lowe Marschalk Advertising Agency; President of Ogilvy and Mather Advertising Agency; and Chairman and CEO of Dental Concepts, LLC. He is particularly expert at managing small consumer brands. Dental Concepts, for example, was a small and declining specialty dental products company when Mike led a group of investors in its 1999 acquisition. The company tripled its sales in five years and was sold at a significant gain to its investors in 2005.

Kelly Kaplan was Vice President of Marketing at Dental Concepts and, more recently, a top marketing and sales consultant in the HB&A industry. She built a number of consumer brands into blockbusters, including The Doctor's NightGuard, Kaopectate, Cortaid, Nuprin, Centrum, Slim Fast and Dexatrim. Kelly led the effort to take Zostrix, a capsaicin-based topical analgesic, from behind the pharmacy counter to leadership in its OTC category. Brand sales quadrupled under her direction.

For more information, visit www.revivepersonalproducts.com.

    Press Release Contact Information:
    Ms. Kelly Kaplan
    President & COO
    Revive Personal Products Company
    973-360-1090
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SOURCE Revive Personal Products Company, LLC
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