Navigation Links
Caldwell Consumer Health Becomes Revive Personal Products, Inc., with OPTIONS(TM) Line of Women's Sexual Health Products & Oral Health Brands; See Us at NACDS Booth 533 (The Emerson Group)

MADISON, N.J., May 29 /PRNewswire/ -- With new management and a growing array of consumer brands, the former Caldwell Consumer Health, LLC, has been relaunched as Revive Personal Products Company. The Madison, New Jersey, company is focusing on non-prescription products for women's sexual health and oral health. "Our new name reflects our mission," says Revive President and COO Kelly Kaplan. "We're reinvigorating niche brands, returning them to their original stature, with fresh packaging, new features, contemporary messages and aggressive marketing."

Anchoring Revive's female sexual health line is OPTIONS(TM) Conceptrol(R) Vaginal Contraceptive, the well-established non-hormonal "woman's way to prevent pregnancy." "Conceptrol spermicide has a loyal customer base," Kaplan says, "but we're making it more relevant, fun and desirable for new generations of younger women. Conceptrol helps women take control of their sex lives and their bodies, removing the worry of unwanted pregnancy."

Other Revive brands for women include OPTIONS(TM) Gynol(R) Vaginal Contraceptive, OPTIONS(TM) Delfen(R) Vaginal Contraceptive and OPTIONS(TM) Healthy Woman(R) Soy Supplement, the all-natural supplement for relief of the symptoms of menopause. All four brands were acquired from Johnson & Johnson.

"We enjoy distribution in most food, drug and mass merchandise retail stores," Kaplan says. "Our products are in Wal-Mart, CVS, Rite Aid, Walgreen's, Kroger, Meijer, Target and other major chains. With our line of women's personal products, our goal is to introduce and market innovative products that address true needs and enhance women's pleasure and safety. We aim to empower women with products addressing their needs on their terms."

Revive's oral care line currently includes Stim-U-Dent(R) Interdental Cleaners, and Fresh 'n Brite(R) Denture Toothpaste. Clinically proven Stim-U-Dent plaque removers, formerly a J&J product, enjoy a loyal following among consumers and dentists. More than 30,000 dentists purchase samples for their patients; the product enjoys strong sales in major drug and food stores nationwide. "We plan to build on the success of this popular brand," says Kelly, "with new packaging, attractive retail displays, numerous line extensions and targeted marketing messages."

Revive's top executives have exceptional records in retail marketing, advertising and business development. Michael Lesser is a veteran health and beauty aids (HBA) executive. He has served as Executive Vice President and General Manager of Norcliff Thayer (division of Revlon); Chairman and CEO of Lowe Marschalk Advertising Agency; President of Ogilvy and Mather Advertising Agency; and Chairman and CEO of Dental Concepts, LLC. He is particularly expert at managing small consumer brands. Dental Concepts, for example, was a small and declining specialty dental products company when Mike led a group of investors in its 1999 acquisition. The company tripled its sales in five years and was sold at a significant gain to its investors in 2005.

Kelly Kaplan was Vice President of Marketing at Dental Concepts and, more recently, a top marketing and sales consultant in the HB&A industry. She built a number of consumer brands into blockbusters, including The Doctor's NightGuard, Kaopectate, Cortaid, Nuprin, Centrum, Slim Fast and Dexatrim. Kelly led the effort to take Zostrix, a capsaicin-based topical analgesic, from behind the pharmacy counter to leadership in its OTC category. Brand sales quadrupled under her direction.

For more information, visit

    Press Release Contact Information:
    Ms. Kelly Kaplan
    President & COO
    Revive Personal Products Company

This release was issued through WebWire(R). For more information visit

SOURCE Revive Personal Products Company, LLC
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Barry G. Caldwell Named Chief Executive Officer of STAAR Surgical
2. Breckenridge Pharmaceutical Signs Letter of Intent for Long Term Agreement With Orit Laboratories (West Caldwell, NJ)
3. Caldwell College to Host National Conference on Autism and Applied Behavior Analysis in April, Autism Awareness Month
4. Consumers Offer to Pay More to Satisfy Health Demands
5. CIGNA Group Insurance Shows Consumers Theres More to Life Through a New Consumer Education Toolkit
6. Draxis Health selected by Johnson and Johnson Consumer Companies, Inc. for major contract manufacturing relationship
7. Naked Juice Brings Consumers Happiness by the Billions With First 100% Juice Smoothie Containing Probiotics
8. Consumer Reports Analysis: Drugs for Nerve Pain, Fibromyalgia Effective, But Not Always Best
9. Hospitals Agree to Pay Fees in Exchange for More Income, but Consumers in the Dark About What Theyll be Charged Under Nunez Plan
10. PA Agriculture Department Warns Consumers of Tainted Raw Milk Sold by Perry County Dairy
11. Injuries, Deaths Tied to Consumer Drugs Rise Sharply
Post Your Comments:
(Date:11/27/2015)... ... November 27, 2015 , ... An ... way to dispense prescription medications at home, so he invented the patent-pending ELECTRONIC ... and dispense prescription medications. In doing so, it could help to prevent potential ...
(Date:11/27/2015)... (PRWEB) , ... November 27, 2015 , ... ProSidebar: ... in Final Cut Pro X. With ProSidebar: Fasion, video editors can easily add ... ProSidebar as a minimalist title opener. Utilize presets featuring self-animating drop zones, lines, ...
(Date:11/27/2015)... ... , ... A simply groundbreaking television series, "Voices in America", which is hosted ... array of issues that are presently affecting Americans. Dedicated to providing the world with ... changing the subjects consumers focus on, one episode at a time. , In ...
(Date:11/27/2015)... IL (PRWEB) , ... November 27, 2015 , ... ... of the largest, most successful and prominent nonprofit healthcare organizations in the country. ... governance involvement with various organizations, and helped advance the healthcare industry as a ...
(Date:11/26/2015)... ... November 26, 2015 , ... Patients at Serenity ... have come together on Thanksgiving Day to share the things that they are ... the Serenity Point YouTube channel, patients displayed what they wrote on index cards, ...
Breaking Medicine News(10 mins):
(Date:11/26/2015)... Nov. 26, 2015 Research and Markets ... the "2016 Future Horizons and Growth Strategies ... Supplier Shares, Country Segment Forecasts, Competitive Intelligence, Emerging ... --> --> This ... the Italian therapeutic drug monitoring market, including emerging ...
(Date:11/25/2015)... Nov. 26, 2015  The total global healthcare industry is ... 2015-2016. Latin America has the highest ... (excluding Japan ), is second with growth ... to face increased healthcare expenditure. In 2013-2014, total government funded ... 43.5% in 2008-2009 to 41.2% in 2013-2014. In real terms, ...
(Date:11/25/2015)... Nov. 25, 2015 AAIPharma Services Corp./Cambridge ... of at least $15.8  Million to expand its ... NC . The expansion will provide additional ... the growing demands of the pharmaceutical and biotechnology ... expansion will provide up to 40,000 square feet ...
Breaking Medicine Technology: