Navigation Links
Caldwell Consumer Health Becomes Revive Personal Products, Inc., with OPTIONS(TM) Line of Women's Sexual Health Products & Oral Health Brands; See Us at NACDS Booth 533 (The Emerson Group)
Date:5/29/2009

MADISON, N.J., May 29 /PRNewswire/ -- With new management and a growing array of consumer brands, the former Caldwell Consumer Health, LLC, has been relaunched as Revive Personal Products Company. The Madison, New Jersey, company is focusing on non-prescription products for women's sexual health and oral health. "Our new name reflects our mission," says Revive President and COO Kelly Kaplan. "We're reinvigorating niche brands, returning them to their original stature, with fresh packaging, new features, contemporary messages and aggressive marketing."

Anchoring Revive's female sexual health line is OPTIONS(TM) Conceptrol(R) Vaginal Contraceptive, the well-established non-hormonal "woman's way to prevent pregnancy." "Conceptrol spermicide has a loyal customer base," Kaplan says, "but we're making it more relevant, fun and desirable for new generations of younger women. Conceptrol helps women take control of their sex lives and their bodies, removing the worry of unwanted pregnancy."

Other Revive brands for women include OPTIONS(TM) Gynol(R) Vaginal Contraceptive, OPTIONS(TM) Delfen(R) Vaginal Contraceptive and OPTIONS(TM) Healthy Woman(R) Soy Supplement, the all-natural supplement for relief of the symptoms of menopause. All four brands were acquired from Johnson & Johnson.

"We enjoy distribution in most food, drug and mass merchandise retail stores," Kaplan says. "Our products are in Wal-Mart, CVS, Rite Aid, Walgreen's, Kroger, Meijer, Target and other major chains. With our line of women's personal products, our goal is to introduce and market innovative products that address true needs and enhance women's pleasure and safety. We aim to empower women with products addressing their needs on their terms."

Revive's oral care line currently includes Stim-U-Dent(R) Interdental Cleaners, and Fresh 'n Brite(R) Denture Toothpaste. Clinically proven Stim-U-Dent plaque removers, formerly a J&J product, enjoy a loyal following among consumers and dentists. More than 30,000 dentists purchase samples for their patients; the product enjoys strong sales in major drug and food stores nationwide. "We plan to build on the success of this popular brand," says Kelly, "with new packaging, attractive retail displays, numerous line extensions and targeted marketing messages."

Revive's top executives have exceptional records in retail marketing, advertising and business development. Michael Lesser is a veteran health and beauty aids (HBA) executive. He has served as Executive Vice President and General Manager of Norcliff Thayer (division of Revlon); Chairman and CEO of Lowe Marschalk Advertising Agency; President of Ogilvy and Mather Advertising Agency; and Chairman and CEO of Dental Concepts, LLC. He is particularly expert at managing small consumer brands. Dental Concepts, for example, was a small and declining specialty dental products company when Mike led a group of investors in its 1999 acquisition. The company tripled its sales in five years and was sold at a significant gain to its investors in 2005.

Kelly Kaplan was Vice President of Marketing at Dental Concepts and, more recently, a top marketing and sales consultant in the HB&A industry. She built a number of consumer brands into blockbusters, including The Doctor's NightGuard, Kaopectate, Cortaid, Nuprin, Centrum, Slim Fast and Dexatrim. Kelly led the effort to take Zostrix, a capsaicin-based topical analgesic, from behind the pharmacy counter to leadership in its OTC category. Brand sales quadrupled under her direction.

For more information, visit www.revivepersonalproducts.com.

    Press Release Contact Information:
    Ms. Kelly Kaplan
    President & COO
    Revive Personal Products Company
    973-360-1090
    KKaplan@revivepersonalproducts.com

This release was issued through WebWire(R). For more information visit http://www.webwire.com.


'/>"/>
SOURCE Revive Personal Products Company, LLC
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Barry G. Caldwell Named Chief Executive Officer of STAAR Surgical
2. Breckenridge Pharmaceutical Signs Letter of Intent for Long Term Agreement With Orit Laboratories (West Caldwell, NJ)
3. Caldwell College to Host National Conference on Autism and Applied Behavior Analysis in April, Autism Awareness Month
4. Consumers Offer to Pay More to Satisfy Health Demands
5. CIGNA Group Insurance Shows Consumers Theres More to Life Through a New Consumer Education Toolkit
6. Draxis Health selected by Johnson and Johnson Consumer Companies, Inc. for major contract manufacturing relationship
7. Naked Juice Brings Consumers Happiness by the Billions With First 100% Juice Smoothie Containing Probiotics
8. Consumer Reports Analysis: Drugs for Nerve Pain, Fibromyalgia Effective, But Not Always Best
9. Hospitals Agree to Pay Fees in Exchange for More Income, but Consumers in the Dark About What Theyll be Charged Under Nunez Plan
10. PA Agriculture Department Warns Consumers of Tainted Raw Milk Sold by Perry County Dairy
11. Injuries, Deaths Tied to Consumer Drugs Rise Sharply
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2016)... Orion, Clarkston, Michigan (PRWEB) , ... June 26, ... ... with respect to fertility once they have been diagnosed with endometriosis. These women ... intercourse but they also require a comprehensive approach that can help for preservation ...
(Date:6/25/2016)... ... June 25, 2016 , ... "With 30 hand-drawn hand gesture animations, FCPX ... Austin - CEO of Pixel Film Studios. , ProHand Cartoon’s package transforms over ... Cut Pro X . Simply select a ProHand generator and drag it above media ...
(Date:6/25/2016)... (PRWEB) , ... June 25, 2016 , ... On Friday, ... presented a Bronze Wellness at Work award to iHire in recognition of their exemplary ... part of the 7th annual Maryland Workplace Health & Wellness Symposium at the BWI ...
(Date:6/24/2016)... ... June 24, 2016 , ... June 19, 2016 is World Sickle Cell Observance ... and the benefits of holistic treatments, Serenity Recovery Center of Marne, Michigan, ... Disease. , Sickle Cell Disease (SCD) is a disorder of the red blood cells, ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... micro-osteoperforation for accelerated orthodontic treatment. Dr. Cheng has extensive experience with all areas ... , AcceleDent, and accelerated osteogenic orthodontics. , Micro-osteoperforation is a revolutionary adjunct ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... June 23, 2016  In a startling report released today, ... residents by lacking a comprehensive, proven plan to eliminate prescription opioid ... ranking of how states are tackling the worst drug crisis in ... states – Kentucky , New Mexico ... . Of the 28 failing states, three – ...
(Date:6/23/2016)... , June 23, 2016 Bracket , a ... its next generation clinical outcomes platform, Bracket eCOA (SM) ... on June 26 – 30, 2016 in Philadelphia ... electronic Clinical Outcome Assessment product of its kind to fully ... Bracket eCOA 6.0 is a flexible platform for ...
(Date:6/23/2016)... , June 23, 2016  Guerbet announced today ... Inc.,s Supplier Horizon Award . One ... Guerbet was recognized for its support of Premier members ... through clinical excellence, and commitment to lower costs. ... receive this recognition of our outstanding customer service from ...
Breaking Medicine Technology: