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Caldwell Consumer Health Becomes Revive Personal Products, Inc., with OPTIONS(TM) Line of Women's Sexual Health Products & Oral Health Brands; See Us at NACDS Booth 533 (The Emerson Group)
Date:5/29/2009

MADISON, N.J., May 29 /PRNewswire/ -- With new management and a growing array of consumer brands, the former Caldwell Consumer Health, LLC, has been relaunched as Revive Personal Products Company. The Madison, New Jersey, company is focusing on non-prescription products for women's sexual health and oral health. "Our new name reflects our mission," says Revive President and COO Kelly Kaplan. "We're reinvigorating niche brands, returning them to their original stature, with fresh packaging, new features, contemporary messages and aggressive marketing."

Anchoring Revive's female sexual health line is OPTIONS(TM) Conceptrol(R) Vaginal Contraceptive, the well-established non-hormonal "woman's way to prevent pregnancy." "Conceptrol spermicide has a loyal customer base," Kaplan says, "but we're making it more relevant, fun and desirable for new generations of younger women. Conceptrol helps women take control of their sex lives and their bodies, removing the worry of unwanted pregnancy."

Other Revive brands for women include OPTIONS(TM) Gynol(R) Vaginal Contraceptive, OPTIONS(TM) Delfen(R) Vaginal Contraceptive and OPTIONS(TM) Healthy Woman(R) Soy Supplement, the all-natural supplement for relief of the symptoms of menopause. All four brands were acquired from Johnson & Johnson.

"We enjoy distribution in most food, drug and mass merchandise retail stores," Kaplan says. "Our products are in Wal-Mart, CVS, Rite Aid, Walgreen's, Kroger, Meijer, Target and other major chains. With our line of women's personal products, our goal is to introduce and market innovative products that address true needs and enhance women's pleasure and safety. We aim to empower women with products addressing their needs on their terms."

Revive's oral care line currently includes Stim-U-Dent(R) Interdental Cleaners, and Fresh 'n Brite(R) Denture Toothpaste. Clinically proven Stim-U-Dent plaque removers, formerly a J&
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SOURCE Revive Personal Products Company, LLC
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