T-Shirts, Buttons and Bags Provide Perfect Medium for Showing Support and Generating Awareness - Every Purchase Raises Money to Help End Cancer's
Reign as a Leading Cause of Death
SAN MATEO, Calif., June 17 /PRNewswire/ -- CafePress, the recognized leader in user generated commerce, is pleased to announce a partnership with the newly launched Stand Up To Cancer initiative, to raise money for research geared toward moving cancer from a disease that too often takes lives to one that people largely survive. The launch of the partnership begins with a unique online merchandise shop, http://www.cafepress.com/su2c, featuring Stand Up To Cancer branded merchandise. Proceeds from the shop will go directly to fund research, while the products sold offer supporters a unique way to build awareness.
CafePress sells T-Shirts, gifts for the home, and other printable items designed entirely by its community of 6.5 million users; as merchandise sells the designers earn a profit. The partnership between CafePress and Stand Up To Cancer illustrates how non-profits and charitable organizations utilize CafePress' unique business model to raise funds and generate visibility for their work. Greenpeace, March of Dimes, People for the Ethical Treatment of Animals (PETA) and Reading is Fundamental (RIF) also sell merchandise through CafePress.
"Ever since the first political T-Shirt was sold during the Dewey presidential campaign in the 1940's people have used T-Shirts as a form of self-expression," comments Amy Maniatis, CafePress VP of Marketing. "Now, almost 70 years later, people are still itching to spread the word about issues and causes they're passionate about. In many ways a T-Shirt has become a human billboard of self expression and support -- every time you wear it you generate awareness in your world."
Stand Up To Cancer (SU2C) is a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, and was established by a group of media, entertainment and philanthropic leaders whose lives have all been affected by cancer in significant ways. Stand Up To Cancer is bringing industry resources -- people, as well as mediums such as television and the web -- to bear in the fight against cancer as never before.
CafePress is the leader in User-Generated Commerce and offers sellers turnkey e-commerce services to independently create and sell a wide variety of products, and offers buyers unique merchandise across virtually every topic. Launched in 1999, CafePress has empowered individuals, organizations and businesses to create, buy and sell customized merchandise online using the company's unique print-on-demand and e-commerce services. Today, CafePress is a growing network of over 6.5 million members who have unleashed their creativity to transform their artwork and ideas into unique gifts and new revenue streams. Visit CafePress at http://www.cafepress.com.
About the Entertainment Industry Foundation
The Entertainment Industry Foundation (EIF), as a leading charitable
organization of the entertainment industry, has distributed hundreds of
millions of dollars to support programs addressing critical health,
education and social issues.
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