Navigation Links
Cadient Interactive's Will Reese to Discuss Strategies for Engaging Physicians Online at Eighth Annual ePharma Summit
Date:2/4/2009

WEST CONSHOHOCKEN, Pa., Feb. 4 /PRNewswire/ -- Will Reese, Chief Innovation Officer of Cadient Interactive, will join a panel of pharmaceutical marketing executives to discuss best practices for effectively reaching physicians online, as part of the 2009 IIRUSA ePharma Summit at the Hyatt Regency Philadelphia at Penn's Landing.

On Tuesday, February 10, 2009 at 3:45 p.m., Reese will participate in a panel discussion exploring "How Can Pharma Companies More Effectively Reach MDs Online?" The session will provide an update on physician portals, social networks, relationship marketing (eCRM), and sales/marketing integration of online physician activities.

Reese will offer a practical perspective on how best to leverage the Web to engage physicians, as well as best practices for ensuring your messages resonate. Additionally, Reese and the panelists will address what types of content physicians look for online; CRM MD programs; the effectiveness of emerging technologies in the sales process; and how to effectively measure physician-targeted initiatives.

"It's my hope that this discussion will be viewed as the 'practical panel' - a back-to-basics look at how to effectively engage physicians with the right content at the right time via the right medium," said Will Reese, Chief Innovation Officer, Cadient Interactive. "Simplicity and clarity are critical to building effective relationships with physicians both on and offline. The fundamentals of physician-based marketing remain intact and highly relevant; it's the vehicles used to accomplish these efforts that are changing. Today's pharmaceutical marketers need to carefully and thoughtfully integrate these new tools to effectively engage physicians."

Reese leads Cadient Interactive's innovation team to identify strategic opportunities within the healthcare space to drive deeper relationships with professionals, consumers, and payers. He carries more than 10 years of healthcare industry experience, providing marketing strategy, program management, information architecture, and technical consulting for major pharmaceutical clients.

To register for or get more information about the ePharma summit, visit www.epharmasummit.com.

About Cadient Interactive

Cadient Interactive is a Cadient Group company specializing in custom-created digital campaigns, tools, and services that help healthcare and life sciences companies achieve higher performance at the brand, franchise, and corporate levels. We provide solutions for healthcare professionals, consumers, and enterprises with services such as acquisition/lead generation, relationship marketing, scientific/product education, knowledge management, brand planning, and sales communication. With extensive experience in healthcare and a 100 percent focus on digital marketing, Cadient Interactive helps clients better use multi-channel marketing to enhance connections with their audiences.

About Cadient Group

Cadient Group is an interactive marketing network focused on the healthcare industry. Our companies align client needs with relevant innovation to deliver meaningful experiences and measurable results. Across Cadient Group, our strategic insight helps clients better utilize multi-channel marketing to enhance connections with consumer and professional audiences. Cadient Group clients consistently realize the full potential of their brand, franchise, and corporate healthcare communications. With Cadient Group, you'll Experience Results. For more information about Cadient Group, visit www.cadient.com.


'/>"/>
SOURCE Cadient Interactive
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Cadient Group Expands Award-Winning Capabilities with Key New Hires
2. Cadient Group Ranked 34th in Deloittes Fast 50 Program for Greater Philadelphia
3. Cadient Group Named to the Philadelphia 100(R) as One of the Regions Fastest-Growing Privately-Held Companies
4. Cadient Group Appoints Andrew le Blanc as Creative Director
5. Cadient Groups GEL Interactive Technologies Celebrates Major Milestones for Immerse Exhibit Platform: 500th Exhibit Implementation and 250,000th Healthcare Professional Registered with Immerse Exhibit Platform
6. Cadient Group President and CEO, Stephen Wray, Named 2008 Ernst & Young Entrepreneur Of The Year(R) in Greater Philadelphia Region
7. 2008 IN-AWE Awards Recognize Cadient Groups Innovative Use of Digital Media
8. Cadient Group Continues Winning Streak; Receives Multiple Honors at 2008 Pharmaceutical Advertising and Marketing Excellence Awards
9. Cadient Group Appoints Barbara Dowling to Senior Vice President Customer Engagements
10. Cadient Group Receives Multiple Awards at 2008 DTC National Advertising Awards
11. Cadient Group Receives Multiple Nominations for 2008 DTC National Advertising Awards
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/29/2017)... ... April 29, 2017 , ... TransDark is a set ... one video to the next without having to set a single keyframe in ... to enhance your video production. , TransDark features dynamic transitions that momentarily splits the ...
(Date:4/28/2017)... (PRWEB) , ... April 28, 2017 , ... An April 24th article on ... stunning 180 pounds with the help of a weight loss surgery. The woman, declaring “I ... skin that have been left following her dramatic weight loss. Dr. Feiz & Associates notes ...
(Date:4/28/2017)... , ... April 28, 2017 , ... Beginning in 2017, ... their formulas. This begins with the popular ClearLungs Extra Strength formula. To ensure that ... the formula in the following ways:, , Removal of the ...
(Date:4/28/2017)... ... April 28, 2017 , ... Ushio America ... lamps offer an instant energy-saving solution for F32T8 fluorescent lamps on most instant-start ... ballasts. These 50,000 hour rated lamps utilize the existing electronic ballast, saving labor ...
(Date:4/28/2017)... ... April 28, 2017 , ... From ... College of Urgent Care Medicine will host industry leaders for the annual spring ... help those in the industry adapt to the issues currently affecting urgent care ...
Breaking Medicine News(10 mins):
(Date:4/20/2017)... 20, 2017  Cogentix Medical, Inc. (NASDAQ: CGNT), ... the Urology, Uro/Gyn and Gynecology markets with innovative ... has joined the Company as Senior Vice President, ... position, Mr. Keswani will report directly to ... "Our organization is delighted that Ash has joined ...
(Date:4/20/2017)... , April 20, 2017  RXi Pharmaceuticals Corporation ... therapeutics that address significant unmet medical needs, today ... the Company,s consumer product development program, based on ... Society for Investigative Dermatology (SID) 76 th ... and promote the sciences relevant to skin health ...
(Date:4/20/2017)... , April 20, 2017  AbbVie (NYSE: ... 99 percent (n=145/146) of chronic hepatitis C virus ... 5 or 6 and compensated cirrhosis (Child-Pugh A) ... (SVR 12 ) with its investigational, pan-genotypic regimen ... rates were seen following 12 weeks of G/P ...
Breaking Medicine Technology: