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Cadient Interactive's Will Reese to Discuss Strategies for Engaging Physicians Online at Eighth Annual ePharma Summit
Date:2/4/2009

WEST CONSHOHOCKEN, Pa., Feb. 4 /PRNewswire/ -- Will Reese, Chief Innovation Officer of Cadient Interactive, will join a panel of pharmaceutical marketing executives to discuss best practices for effectively reaching physicians online, as part of the 2009 IIRUSA ePharma Summit at the Hyatt Regency Philadelphia at Penn's Landing.

On Tuesday, February 10, 2009 at 3:45 p.m., Reese will participate in a panel discussion exploring "How Can Pharma Companies More Effectively Reach MDs Online?" The session will provide an update on physician portals, social networks, relationship marketing (eCRM), and sales/marketing integration of online physician activities.

Reese will offer a practical perspective on how best to leverage the Web to engage physicians, as well as best practices for ensuring your messages resonate. Additionally, Reese and the panelists will address what types of content physicians look for online; CRM MD programs; the effectiveness of emerging technologies in the sales process; and how to effectively measure physician-targeted initiatives.

"It's my hope that this discussion will be viewed as the 'practical panel' - a back-to-basics look at how to effectively engage physicians with the right content at the right time via the right medium," said Will Reese, Chief Innovation Officer, Cadient Interactive. "Simplicity and clarity are critical to building effective relationships with physicians both on and offline. The fundamentals of physician-based marketing remain intact and highly relevant; it's the vehicles used to accomplish these efforts that are changing. Today's pharmaceutical marketers need to carefully and thoughtfully integrate these new tools to effectively engage physicians."

Reese leads Cadient Interactive's innovation team to identify strategic opportunities within the healthcare space to drive deeper relationships with professionals, consumers, and payers. He carries more than 10 years of healthcare industry experience, providing marketing strategy, program management, information architecture, and technical consulting for major pharmaceutical clients.

To register for or get more information about the ePharma summit, visit www.epharmasummit.com.

About Cadient Interactive

Cadient Interactive is a Cadient Group company specializing in custom-created digital campaigns, tools, and services that help healthcare and life sciences companies achieve higher performance at the brand, franchise, and corporate levels. We provide solutions for healthcare professionals, consumers, and enterprises with services such as acquisition/lead generation, relationship marketing, scientific/product education, knowledge management, brand planning, and sales communication. With extensive experience in healthcare and a 100 percent focus on digital marketing, Cadient Interactive helps clients better use multi-channel marketing to enhance connections with their audiences.

About Cadient Group

Cadient Group is an interactive marketing network focused on the healthcare industry. Our companies align client needs with relevant innovation to deliver meaningful experiences and measurable results. Across Cadient Group, our strategic insight helps clients better utilize multi-channel marketing to enhance connections with consumer and professional audiences. Cadient Group clients consistently realize the full potential of their brand, franchise, and corporate healthcare communications. With Cadient Group, you'll Experience Results. For more information about Cadient Group, visit www.cadient.com.


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