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Cadient Group's GEL Interactive Technologies Celebrates Major Milestones for Immerse Exhibit Platform: 500th Exhibit Implementation and 250,000th Healthcare Professional Registered with Immerse Exhibit Platform
Date:7/14/2008

Demand for agency's proprietary software and services increases as healthcare clients seek better view of attendee booth experiences and

real-time intelligence metrics

WEST CONSHOHOCKEN, Pa., July 14 /PRNewswire/ -- GEL Interactive Technologies, a Cadient Group company, announced today the 500th implementation of its category-leading Immerse(sm) Exhibit platform and the registration of its 250,000th healthcare professional. These milestones were achieved during the 2008 American Psychological Association (APA) Conference and mark an increase in client demand for this proprietary technology platform.

Immerse Exhibit is a key component of GEL Interactive Technologies' overarching Immerse(sm) platform -- a set of robust, interactive point-of-influence solutions that can be implemented at a number of key physician touch points. Immerse Exhibit focuses on the delivery of dynamic, rich media content which enables customers to surround themselves in highly relevant brand experiences in exhibits at industry events, while providing dashboard-style reports to allow brand stakeholders to see results in real-time.

"These major milestones further validate our position that the Immerse Exhibit platform is the most sophisticated professional experiential marketing solution available for healthcare brands today," said Geoff McCleary, Vice President and General Manager, GEL Interactive Technologies. "You only have one chance to make an impact with your exhibit and the industry is demanding more measurable results. Our Immerse Exhibit platform not only delivers real-time metrics in the booth, but allows those metrics to be leveraged and repurposed across the entirety of a brand's integrated marketing activities."

With the Immerse Exhibit platform, clients can manage lead acquisition while providing healthcare professionals with dynamically driven brand and disease-state information. From this platform, each event attende
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SOURCE Cadient Group
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