Demand for agency's proprietary software and services increases as healthcare clients seek better view of attendee booth experiences and
real-time intelligence metrics
WEST CONSHOHOCKEN, Pa., July 14 /PRNewswire/ -- GEL Interactive Technologies, a Cadient Group company, announced today the 500th implementation of its category-leading Immerse(sm) Exhibit platform and the registration of its 250,000th healthcare professional. These milestones were achieved during the 2008 American Psychological Association (APA) Conference and mark an increase in client demand for this proprietary technology platform.
Immerse Exhibit is a key component of GEL Interactive Technologies' overarching Immerse(sm) platform -- a set of robust, interactive point-of-influence solutions that can be implemented at a number of key physician touch points. Immerse Exhibit focuses on the delivery of dynamic, rich media content which enables customers to surround themselves in highly relevant brand experiences in exhibits at industry events, while providing dashboard-style reports to allow brand stakeholders to see results in real-time.
"These major milestones further validate our position that the Immerse Exhibit platform is the most sophisticated professional experiential marketing solution available for healthcare brands today," said Geoff McCleary, Vice President and General Manager, GEL Interactive Technologies. "You only have one chance to make an impact with your exhibit and the industry is demanding more measurable results. Our Immerse Exhibit platform not only delivers real-time metrics in the booth, but allows those metrics to be leveraged and repurposed across the entirety of a brand's integrated marketing activities."
With the Immerse Exhibit platform, clients can manage lead acquisition while providing healthcare professionals with dynamically driven brand and disease-state information. From this platform, each event attendee receives a customized brand experience based on a customer segmentation back-end engine.
Immerse Exhibit allows clients to review real-time, key metrics in the exhibit via detailed analytics reports. These reports reveal valuable attendee intelligence including, but not limited to, the number of attendee registrations, event and detailing duration, survey responses, interactive tool downloads, and specific areas of brand interest.
"Comprehensive attendee intelligence is one of the most valuable benefits of implementing the Immerse Exhibit platform," said Charlie Bowden, Senior Product Director, GEL Interactive Technologies. "Our analytics are designed to provide clients with a detailed view into the impact of their exhibits. The intelligence gleaned from these analytics can be leveraged to inform and optimize future exhibits, as well as future marketing and sales efforts -- both online and off."
About GEL Interactive Technologies
GEL Interactive Technologies is a Cadient Group company focused on providing customers at leading pharmaceutical, biopharmaceutical and medical device companies with proprietary software solutions at the brand and enterprise level. GEL Interactive Technologies creates scalable CRM-ready portals and experiential marketing events. GEL solutions enable stakeholder collaboration, align advocates, and influence customers.
The combination of our technology-based products, engagement services and deep industry expertise facilitate and enhance relationships-whenever and wherever customers, brands, and advocates interact. For more information about GEL Interactive Technologies, visit http://www.gelinteractive.com.
About Cadient Group
Cadient Group is an interactive marketing network focused on the healthcare industry. Our companies align client needs with relevant innovation to deliver meaningful experiences and measurable results. Across Cadient Group, our strategic insight helps clients better utilize multi-channel marketing to enhance connections with consumer and professional audiences. Cadient Group clients consistently realize the full potential of their brand, franchise, and corporate healthcare communications. With Cadient Group, you'll Experience Results. For more information about Cadient Group, visit http://www.cadient.com.
|SOURCE Cadient Group|
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