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Cadient Group Wins Nine Communicator Awards
Date:6/30/2009

xperience in an increasingly competitive market. Cadient Group redesigned the PurplePill.com Web site, delivered highly engaging advertising creative, developed a robust relationship management program, and leveraged social networks to engage patients in the brand.

  • J&J Consumer Companies Inc. -- RoC Challenge CRM Program -- Email Marketing Category -- Targeting women ages 25-55 to take Johnson & Johnson's RoC (Retinol Correxion) Challenge for this OTC skincare product, Cadient Group created a multi-dimensional online campaign, including a Web site, biweekly eNewsletters, online media support, a message board, and re-contact e-mails.

Cadient Group also received a Gold Communicator Award for its search engine marketing, banner display ads, e-mail marketing, print, and direct response TV campaign for an ADHD support Web site.

In addition, Cadient Group won Silver Communicator Awards for its work with AstraZeneca and DePuy Orthopaedics in the Email Marketing, Pharmaceutical, and Documentary categories.

Honoring creative excellence for communications professionals, the Communicator Awards is the leading international awards program sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top tier professionals from a "Who's Who" of acclaimed media, communications, advertising, creative, and marketing firms. In its 15th year, the Communicator Awards have received more than 9,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

About Cadient Group

Cadient Group is an interactive marketing network focused on the healthcare industry. Our companies align client needs with relevant innovation to deliver
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SOURCE Cadient Group
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