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Cadient Group Appoints Andrew le Blanc as Creative Director
Date:8/19/2008

Experienced, award-winning interactive designer tapped to lead Cadient

Group's creative process

WEST CONSHOHOCKEN, Pa., Aug. 19 /PRNewswire/ -- Cadient Group, the premier strategic interactive marketing agency serving the healthcare industry, today announced the appointment of Andrew le Blanc as Creative Director. In this position, le Blanc will lead Cadient Group's creative team and will work with client-facing groups, focusing on driving the creative process forward and fostering agency-client collaboration. Cadient Group will leverage his in-depth interactive experience and results-oriented creative skills, as he brings an extensive background in agency creative management and art direction to this role.

"Andrew's passion for the industry -- coupled with his extensive knowledge in interactive design and digital media -- perfectly complements our team of talented creative professionals," said Will Reese, Chief Innovation Officer, Cadient Group. "His vision for relevant and innovative digital engagement further enhances our goal of delivering meaningful experiences and measurable results."

Prior to joining Cadient Group, le Blanc held roles in creative leadership with interactive agencies such as DigitasHealth and imc(2) as well as being Creative Director for the Rome, Milan and Turin offices for Framfab SPA. le Blanc has worked on numerous campaigns in both the US and global markets, having developed and managed creative strategy and deployment plans for a variety of Fortune 500 companies. With additional background as a patent holding inventor, musical recording artist and digital gaming developer, le Blanc brings a unique creative perspective to Cadient Group and its clients.

In addition to receiving a BA in Advertising from the University of Massachusetts Amherst, le Blanc attended Sheridan College of Applied Arts, where he participated in a Diploma Applied Visual Arts Program. He holds a certificate in Fine Arts from the Ottawa School of Art and a certificate in Digital Art from the Center of Creative Imaging.

le Blanc's work has received numerous Pharmaceutical Advertising and Marketing Excellence (PhAME) Awards. Among his many accolades, le Blanc has been honored on multiple occasions with awards from the Canadian Association of Photographers and Illustrators in Communications (CAPIC).

About Cadient Group

Cadient Group is an interactive marketing network focused on the healthcare industry. Our companies align client needs with relevant innovation to deliver meaningful experiences and measurable results. Across Cadient Group, our strategic insight helps clients better utilize multi-channel marketing to enhance connections with consumer and professional audiences. Cadient Group clients consistently realize the full potential of their brand, franchise, and corporate healthcare communications. With Cadient Group, you'll Experience Results. For more information about Cadient Group, visit http://www.cadient.com.


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SOURCE Cadient Group
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