Cabot Creamery Cooperative's 'Vermont to Vegas' Online Health and Fitness Challenge is a Vir...(ting for Cabot. We thought it would be...),Health

Date:5/18/2009

ting for Cabot. "We thought it would be fun and beneficial to develop an online challenge and make the destination Las Vegas - just in time for our appearance at the AARP Vegas@50+ Expo. The challenge is 'virtual' in that players participate online. Participants actually exercise around their homes or gyms and log how long they walk, run, row or bike. Our website calculates the distance covered. And yes, any form of exercise counts - just track your time!" MacDonald said.

Why Vermont to Las Vegas? "Simple," MacDonald said. "Vermont's lush green mountains provide one of the nation's greatest backgrounds for year-round physical activity - one of the key reasons more than 10 times the state's population visits Vermont every year. And Vermont's largest city, Burlington, was named the healthiest city in the nation. As the site of AARP's Vegas@50+ Expo from October 22-24, Las Vegas is the ideal end point for Cabot's virtual challenge. And this year, at the AARP Vegas@50+ Expo, these Vermont companies are showcasing their wares together for the first time."

The Vermont To Fabulous Las Vegas Virtual Challenge website (V2V) is colorful, easy to use, and fun. Most important though are the positive health benefits one can gain by logging on every day.

"The website and game are designed to be engaging and fun," said Cabot Health and Education Programs Manager, Sara Wing, RD. "But the biggest benefit for players is improved health. The V2V website is a great way for our age 50+ friends to have fun while they engage in healthy activities like walking, running, rowing and biking. The website helps keep players focused and motivated, and as an added bonus, players can win random prizes including healthy Cabot products; fitness gear from Concept2; trips to Smuggler's Notch Resort; Stoweflake Mountain Resort and Spa; and a grand prize trip for two to fabulous Las Vegas with tickets to the AARP Vegas@50+ Expo," Wing said.
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SOURCE Cabot Creamery Cooperative Copyright©2009 PR Newswire. All rights reserved

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