Navigation Links
Cabot Creamery Cooperative's 'Vermont to Vegas' Online Health and Fitness Challenge is a Virtual Blast
Date:5/18/2009

Cabot Launches Interactive Website For Physically Able 50+ Adults To Promote Better Health, Exercise And A More Active Lifestyle

CABOT, Vt., May 18 /PRNewswire/ -- If you are age 50+, you are eligible to take an amazing virtual journey of health and fitness that begins in the great state of Vermont and ends in fabulous Las Vegas - all without leaving the comfort of your home. That's right, if you are a Boomer, Zoomer, Red Hat or Silver Fox, log on to Cabot's Vermont To Fabulous Las Vegas Virtual Challenge at: www.cabotcheese.com/virtualchallenge to join thousands of like-minded friends as you walk, run, bike or row your way online.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080129/NETU108LOGO )

Participants compete online - via the honor system - to log their exercise routines for a given day. As a player's exercise time accumulates, they move along a map towards their final destination, Las Vegas. Players earn poker chips each step of the way, which increases their chances of winning prizes via random drawings throughout the duration of the game that begins May 18 and ends September 1, 2009.

"As a cooperative that can boast 'we make the world's best cheddar and the world's best reduced fat cheddar,' we've partnered with the best of Vermont - our state Department of Tourism and Marketing, and Concept2, makers of the world's best rowing equipment, to add an extra zip to our appearance together at the AARP Vegas@50+ Expo held in Las Vegas this year. We designed this online experience because Vermont is all about healthy lifestyles and the pursuit of good eating and exercise," says Roberta MacDonald, Senior Vice President of Marketing for Cabot. "We thought it would be fun and beneficial to develop an online challenge and make the destination Las Vegas - just in time for our appearance at the AARP Vegas@50+ Expo. The challenge is 'virtual' in that players participate online. Participants actually exercise around their homes or gyms and log how long they walk, run, row or bike. Our website calculates the distance covered. And yes, any form of exercise counts - just track your time!" MacDonald said.

Why Vermont to Las Vegas? "Simple," MacDonald said. "Vermont's lush green mountains provide one of the nation's greatest backgrounds for year-round physical activity - one of the key reasons more than 10 times the state's population visits Vermont every year. And Vermont's largest city, Burlington, was named the healthiest city in the nation. As the site of AARP's Vegas@50+ Expo from October 22-24, Las Vegas is the ideal end point for Cabot's virtual challenge. And this year, at the AARP Vegas@50+ Expo, these Vermont companies are showcasing their wares together for the first time."

The Vermont To Fabulous Las Vegas Virtual Challenge website (V2V) is colorful, easy to use, and fun. Most important though are the positive health benefits one can gain by logging on every day.

"The website and game are designed to be engaging and fun," said Cabot Health and Education Programs Manager, Sara Wing, RD. "But the biggest benefit for players is improved health. The V2V website is a great way for our age 50+ friends to have fun while they engage in healthy activities like walking, running, rowing and biking. The website helps keep players focused and motivated, and as an added bonus, players can win random prizes including healthy Cabot products; fitness gear from Concept2; trips to Smuggler's Notch Resort; Stoweflake Mountain Resort and Spa; and a grand prize trip for two to fabulous Las Vegas with tickets to the AARP Vegas@50+ Expo," Wing said. "The V2V Challenge is a great way to enhance your commitment to healthier eating and exercise."

ABOUT CABOT CREAMERY COOPERATIVE

Cabot Creamery Cooperative has been in continuous operation in Vermont since 1919, and makes a full line of cheeses, yogurt, sour cream, cottage cheese and butter. Best known as makers of "The World's Best Cheddar," Cabot is owned by 1200 dairy farm families located through New England and upstate New York. Cabot has partnered with the State of Vermont Department of Travel and Marketing for over two decades. For additional information on Cabot Creamery, visit http://www.cabotcheese.coop

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.

Roberta MacDonald

https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=81063

Sara Wing

https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=70981

    Contact: Bob Schiers
    1-888-214-9444 or bschiers@cabotcheese.coop


'/>"/>
SOURCE Cabot Creamery Cooperative
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Preparing To Send Your Children Off To School? Healthy Breakfast, Lunch and Snack Ideas From Cabot(R) Can Contribute to a Better, More Productive School Year
2. Vermont Requires Reporting of NQF Serious Reportable Events
3. Vermont Youth Named National Epilepsy Spokesperson
4. American Imaging Management Partners with Blue Cross and Blue Shield of Vermont
5. Blue Cross and Blue Shield of Vermont Saves Nearly a Half-Million Dollars with a Microsoft Partner Compensation Management Solution
6. Cornell Nutritional Expert, Vermont Baby Formula Company Urge Parents Not to Dilute Formula with Extra Water
7. Hundreds of Activists to Rally in Burlington, Vermont Outside White House Regional Forum on Healthcare - TUESDAY
8. Dr. Paul Bandt Celebrates 35th Anniversary With Desert Radiologists and a History of Healthcare in Las Vegas
9. International Society of Hair Restoration Surgery Hosts 15th Annual Scientific Meeting in Las Vegas, September 26-30, 2007
10. CRH Medical expands Las Vegas operations
11. Natural Nutritions Top Executives Attend Supply Side Show West in Las Vegas
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/28/2016)... ... ... city where’s it’s easy to spot the neon lights of chains serving fast food, one ... a taste for real food. , On May 13, the Best Western Plus ... restaurant focusing on dishes made by hand with wholesome, organic ingredients that are sourced locally ...
(Date:5/27/2016)... ... 27, 2016 , ... An influential resource amongst nurses and professionals in the ... on the variety of topics detailing why we appreciate nurses in so many different ... has gone from being in a major recession to one of the hottest growing ...
(Date:5/27/2016)... ... May 27, 2016 , ... Beleza Medspa has initiated a new ... This is the first time that Coolsculpting is being used for for more than ... to ensure they meet the prescribed body-fat standard, measured by the circumference-based tape method. ...
(Date:5/26/2016)... ... ... last week’s media reports hinting at a June rate hike after the Federal Reserve’s ... interest rate increase, according to Rajeev Dhawan of the Economic Forecasting Center at Georgia ... (FOMC) dot charts are of interest to the press for their noise potential,” Dhawan ...
(Date:5/26/2016)... ... May 26, 2016 , ... ... property (IP) to its specialty academic programs. , Answering to the increasing demand ... certificate programs in health law, and environmental and land use law. ,  , ...
Breaking Medicine News(10 mins):
(Date:5/25/2016)... -- MedDay, a biotechnology company focused on the ... entitled "High doses of biotin in progressive multiple sclerosis: extension ... Professor Ayman Tourbah , Principal Investigator of the Phase ... of Neurology (EAN) in Copenhagen, Denmark . ... place on Sunday, 29 May 2016 from 14:45 to 16:15 ...
(Date:5/24/2016)... May 24, 2016 Niederländische ... gebracht, die es Ärzten erlaubt, ihre Expertise weltweit ... MDLinking kombiniert Live Streaming mit einer Instant-Messaging-Funktion und ... kommunizieren. Mediziner in Europa, Afrika, Asien und den ... für die Plattform registriert. Information und ...
(Date:5/24/2016)... May 24, 2016   , ... non-inferiority in overall bowel cleansing and superiority in ... leansing of the ... ) , Norgine B.V. today announced new positive data ... and ascorbate bowel preparation) versus standard 2 litre PEG with ascorbate. ...
Breaking Medicine Technology: