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Cabot Creamery Cooperative's 'Vermont to Vegas' Online Health and Fitness Challenge is a Virtual Blast
Date:5/18/2009

Cabot Launches Interactive Website For Physically Able 50+ Adults To Promote Better Health, Exercise And A More Active Lifestyle

CABOT, Vt., May 18 /PRNewswire/ -- If you are age 50+, you are eligible to take an amazing virtual journey of health and fitness that begins in the great state of Vermont and ends in fabulous Las Vegas - all without leaving the comfort of your home. That's right, if you are a Boomer, Zoomer, Red Hat or Silver Fox, log on to Cabot's Vermont To Fabulous Las Vegas Virtual Challenge at: www.cabotcheese.com/virtualchallenge to join thousands of like-minded friends as you walk, run, bike or row your way online.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080129/NETU108LOGO )

Participants compete online - via the honor system - to log their exercise routines for a given day. As a player's exercise time accumulates, they move along a map towards their final destination, Las Vegas. Players earn poker chips each step of the way, which increases their chances of winning prizes via random drawings throughout the duration of the game that begins May 18 and ends September 1, 2009.

"As a cooperative that can boast 'we make the world's best cheddar and the world's best reduced fat cheddar,' we've partnered with the best of Vermont - our state Department of Tourism and Marketing, and Concept2, makers of the world's best rowing equipment, to add an extra zip to our appearance together at the AARP Vegas@50+ Expo held in Las Vegas this year. We designed this online experience because Vermont is all about healthy lifestyles and the pursuit of good eating and exercise," says Roberta MacDonald, Senior Vice President of Marke
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SOURCE Cabot Creamery Cooperative
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