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Cabot(R) Creamery Cooperative's Vermont-To-Vegas Virtual Challenge Ends On A Healthy Note
Date:9/18/2009

CABOT, Vt., Sept. 18 /PRNewswire/ -- Imagine if you could walk, run, row or bike your way from Vermont to Las Vegas without leaving your neighborhood! Well, that's exactly what more than one thousand active adults, ages 50+, did this summer as they exercised their way daily through Cabot Creamery Cooperative's Vermont-to-Vegas Challenge.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080129/NETU108LOGO )

Participants competed online -- via the honor system -- to log their exercise routines for a given day. As each player's exercise time accumulated, they moved along a map towards their final destination, Las Vegas. Players earned poker chips each step of the way, which increased their chances of winning prizes via random drawings throughout the duration of the game that began on May 18 and ended in September.

201 contestants stayed with the program the entire way, improving their health, having some online fun, and making them eligible to possibly win a Grand Prize -- to fly to Las Vegas, along with a guest, for a fabulous four-night stay at Caesar's Palace and to attend the AARP 50+ National Event and Expo.

"We were thrilled with the success of the Vermont-to-Vegas Challenge," said Cabot's Senior Vice President of Marketing, Roberta MacDonald, "so much so that we're going to do it again, only this time in reverse, with a Vegas-to-Vermont Challenge beginning November 2."

But no one was more thrilled than Grand Prize Winner number one, Karen Wolf of Tyngsboro, MA. "I was positively stunned when I learned that I was a grand prize winner. The Vermont-to-Vegas Challenge was so much fun. It's such a positive reflection on Cabot for them to put together a program that supports people in a healthy way and helps them be successful through the encouragement of others participating in the Challenge. I thought I might win some coupons but I ended up winning a trip to Vegas! It will be my first visit to Vegas so I'm really looking forward to the trip."

Grand Prize Winner number two (selected from all the remaining participants) was Walt Stanek of Sparta, NJ. Stanek and a guest will also be traveling to Las Vegas for a four-night stay and attend the AARP 50 + National Event and Expo.

"I had a fantastic time participating in the Vermont-to-Vegas Challenge," Stanek said. "I work out every day and the Challenge was a great way to help me stay motivated and keep me going. There were lots of people doing it and it was fun sharing stories and keeping up with what everyone had to say," he said. "I learned about the Challenge on the Concept 2 website and thought it would be a great way to win some delicious Cabot Cheese. Well, I never dreamed I'd win a trip to Las Vegas! I've never been to Vegas so I'm looking forward to going and meeting the folks from Cabot, the State of Vermont and Concept 2 (at the AARP 50+ Expo) in Vegas."

Hundreds of other prizes including a five-day, four-night vacation for two to Smugglers' Notch Resort in Vermont, a four-day, three-night vacation for two to Stoweflake Mountain Resort & Spa in Vermont, prize packs of the "World's Best Cheddar" from Cabot, Concept 2 rowing accessories. Other great prizes, courtesy of the state of Vermont, were awarded via random drawings to participants.

"We really enjoyed our virtual challenge," said Cabot's MacDonald, "especially reading the posts of the 'Cheezers' who logged time and miles and messages with such enthusiasm. We can't say enough about how proud we are of everyone for sticking with the program and improving their health along the way. We hope to see as many of the V2V participants at the AARP 50+ Expo in Vegas as possible," MacDonald continued. "Together, the farmers who own Cabot, and reps from the State of Vermont and Concept 2 will be at the Cabot Expo booth to personally thank them for joining us on the journey."

Details of the Vegas-To-Vermont Challenge, beginning November 2, are posted on Cabot's website at www.cabotcheese.coop. "It's a great way to stay in shape, have fun and win cool prizes," says MacDonald. "I encourage everyone who is 50-plus to join us as we head for the beautiful Green Mountains of Vermont."

ABOUT CABOT CREAMERY COOPERATIVE. Cabot Creamery Cooperative has been in continuous operation in Vermont since 1919, and we make a full line of cheeses, yogurt, sour cream, cottage cheese, and butter. Best known as makers of "The World's Best Cheddar," Cabot is owned by 1200 dairy farm families located through New England and upstate New York. For additional information on Cabot Creamery, visit http://www.cabotcheese.coop

    Cabot Contact: Bob Schiers
    1-888-214-9444 or bschiers@cabotcheese.coop


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SOURCE Cabot Creamery Cooperative
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