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Cabot(R) Creamery Cooperative's Vermont-To-Vegas Virtual Challenge Ends On A Healthy Note
Date:9/18/2009

CABOT, Vt., Sept. 18 /PRNewswire/ -- Imagine if you could walk, run, row or bike your way from Vermont to Las Vegas without leaving your neighborhood! Well, that's exactly what more than one thousand active adults, ages 50+, did this summer as they exercised their way daily through Cabot Creamery Cooperative's Vermont-to-Vegas Challenge.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080129/NETU108LOGO )

Participants competed online -- via the honor system -- to log their exercise routines for a given day. As each player's exercise time accumulated, they moved along a map towards their final destination, Las Vegas. Players earned poker chips each step of the way, which increased their chances of winning prizes via random drawings throughout the duration of the game that began on May 18 and ended in September.

201 contestants stayed with the program the entire way, improving their health, having some online fun, and making them eligible to possibly win a Grand Prize -- to fly to Las Vegas, along with a guest, for a fabulous four-night stay at Caesar's Palace and to attend the AARP 50+ National Event and Expo.

"We were thrilled with the success of the Vermont-to-Vegas Challenge," said Cabot's Senior Vice President of Marketing, Roberta MacDonald, "so much so that we're going to do it again, only this time in reverse, with a Vegas-to-Vermont Challenge beginning November 2."

But no one was more thrilled than Grand Prize Winner number one, Karen Wolf of Tyngsboro, MA. "I was positively stun
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SOURCE Cabot Creamery Cooperative
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