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CVS/pharmacy Rewards Shoppers For Passing on Plastic Bags
Date:10/26/2009

WOONSOCKET, R.I., Oct. 26 /PRNewswire/ -- According to The Wall Street Journal, approximately 100 billion plastic shopping bags are used in the U.S. each year, and only roughly one to three percent of those bags are recycled. To encourage shoppers to cut down on the use of single-use plastic bags, CVS/pharmacy has introduced a new product and program called GreenBagTag which rewards members of the company's ExtraCare loyalty program for declining plastic bags when making a purchase. As of today, GreenBagTag is available for purchase at any of CVS/pharmacy's 7,000 convenient store locations nationwide and all store locations now accept GreenBagTag.

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CVS/pharmacy's GreenBagTag: How the Program Works

Available in-stores for 99 cents, GreenBagTag is made with corn-based material, an annually renewable resource, as well as 100% recycled silicone, and is packaged in 100% recycled paper. Shoppers can purchase GreenBagTag for themselves or as a gift for environmentally-conscious friends and family; each tag must be used with an ExtraCare card. Whether they are using re-usable bags or simply carrying out their items, customers who choose not to take a plastic bag, benefit each time they shop at CVS/pharmacy and scan both their GreenBagTag and ExtraCare card at the register. On every fourth scan, GreenBagTag cardholders receive a $1.00 Extra Buck on the bottom of their receipt. Extra Bucks are like free CVS/pharmacy money that can be used on nearly anything in the store.

The GreenBagTag program is a new feature of CVS/pharmacy's ExtraCare Rewards program, the largest retail rewards program in the U.S. Now more than 62 million existing cardholders (and shoppers who register for a new ExtraCare account) can receive incentives for choosing not to take a single-use plastic bag when shopping, in addition to the various other money-saving benefits associated with participation in ExtraCare.

"CVS/pharmacy is committed to improving the lives of the people and communities we serve, and that includes helping all our customers adopt more eco-friendly practices," said Bari Harlam, Vice President of Marketing for CVS/pharmacy. "We have a long history of rewarding our customers with incentives that are both convenient and beneficial to their well-being. Our new GreenBagTag program provides an easy way for shoppers to take a small step in going green, while also receiving Extra Bucks as a 'Thank you!' for joining us in making an impact in the fight to reduce waste from disposable plastic bags."

How ExtraCare works: Quarterly and Instant Extra Bucks

Beyond the Extra Bucks earned through the GreenBagTag program, CVS/pharmacy customers save money through the ExtraCare Rewards program all year long. Registering for an ExtraCare account is free and takes less than two minutes in-store or online. ExtraCare cardholders receive 2% back on nearly every dollar spent in the store, every time they shop, regardless of whether or not they participate in any sales or special offers. Additionally, for every two prescriptions filled at CVS/pharmacy, ExtraCare cardholders automatically receive $1 Extra Buck. At the end of each quarter, these Extra Bucks are printed on the bottom of cardholder's receipts during their first visit. Cardholders can also register their ExtraCare accounts on CVS.com, so they can print out Extra Bucks at home before shopping.

In addition to the automatic quarterly rewards all cardholders receive, each time a shopper visits CVS/pharmacy, certain items are marked with instant Extra Bucks offers. These special discounts are listed in the weekly sales circular and are marked on store shelves. To take advantage of these instant offers, shoppers earn additional Extra Bucks simply by purchasing the qualifying items. These Extra Bucks coupons print immediately on the bottom of the receipt after the transaction is completed.

About CVS/pharmacy

CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's largest retail pharmacy with 7,000 CVS/pharmacy and Longs Drugs stores. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at www.cvscaremark.com.

    Contact:
    Joanne Dwyer
    401-770-2898
    jdwyer@cvs.com

SOURCE CVS/pharmacy


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SOURCE CVS/pharmacy
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