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CVS/pharmacy Launches Beauty 360
Date:11/3/2008

CVS/pharmacy, we pride ourselves on listening to our customers and giving them what they want. Beauty 360 is the result of this customer insight combined with our extensive beauty experience," continued Bloom. "We look forward to hearing from our customers as we embark on rolling out additional Beauty 360 pilot stores in 2009."

Beauty 360 Brands

The portfolio of brands launching in the first two Beauty 360 locations include:

Dr. Brandt Skincare Clean P&G fragrance

Laura Geller Coty Fragrance Sampar

Paula Dorf Elizabeth Arden Fragrance Stendhal

Freeze 24.7 It Cosmetics StriVectin

Borba Juicy Couture Fragrance Supersmile

ModelCo Japonesque Talika

Canyon Ranch Lavera Zirh

Fusion Beauty Me Bath Pop Beauty

Blinc Tini Beauty Ahava

Bloom Mineral Essence

Clarins Fragrance Payot

Caron Paris Perlier

"We at Laura Geller Cosmetics are so thrilled to be part of this revolutionary concept at Beauty 360. This model will bring prestige beauty to customers in a new format, with a level of convenience that hasn't existed until now," said Laura Geller. "Shoppers will be delighted with the upscale environment and the luxury of being able to test and play with products throughout the store."

Beauty 360 is designed to allow for maximum interaction with product and expert staff. "Innovation Stations" throughout the space highlight product technology while "Play Stations" allow for extensive product testing. Beauty Consultants are dedicated to helping customers find the right products to suit their needs and treating them to an array of signature services.

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SOURCE CVS/pharmacy
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