Navigation Links
CVS/pharmacy Launches Beauty 360
Date:11/3/2008

Company pilots prestige beauty model with signature services offered at luxury shopping destination adjacent to convenient CVS/pharmacy locations

WOONSOCKET, R.I., Nov. 3 /PRNewswire-FirstCall/ -- CVS/pharmacy announces the launch of Beauty 360(TM), an innovative store concept designed to change the way women shop for prestige beauty. The unique concept offers an upscale shopping destination for the multi-faceted, time-starved woman. Beauty 360 uses an experiential model of selling that is heavily focused on service and is conveniently located right in our customer's neighborhood.

Beauty 360 will feature a wide range of prestige and niche beauty brands from the skincare, cosmetics, men's grooming and fragrance categories. Differentiating the stores from other beauty retailers, Beauty 360 will be staffed with trained and licensed professionals offering a unique suite of brand-specific signature services including mini-manicures, express facials, hand massages and make-up application. Beauty 360 Beauty Consultants receive extensive training across all categories and brands, ensuring customers a superior shopping experience.

"Beauty 360 is the natural evolution of CVS/pharmacy's leadership within the beauty category," said Mike Bloom, senior vice president of merchandising at CVS/pharmacy. "This new concept will redefine the beauty shopping experience by providing customers with access to prestige and niche beauty brands as well as an unparalleled level of service."

The inaugural Beauty 360 location opens today at 1350 Connecticut Avenue NW (Dupont Circle) in Washington, D.C. The next Beauty 360 location will open in early December at 25272 Marguerite Parkway in Mission Viejo, CA. Both locations will be adjacent to CVS/pharmacy stores and can be accessed via a breezeway as well as a separate store front entrance. More locations are being explored across the country for 2009 in markets where beauty performs exceedingly well.

"At CVS/pharmacy, we pride ourselves on listening to our customers and giving them what they want. Beauty 360 is the result of this customer insight combined with our extensive beauty experience," continued Bloom. "We look forward to hearing from our customers as we embark on rolling out additional Beauty 360 pilot stores in 2009."

Beauty 360 Brands

The portfolio of brands launching in the first two Beauty 360 locations include:

Dr. Brandt Skincare Clean P&G fragrance

Laura Geller Coty Fragrance Sampar

Paula Dorf Elizabeth Arden Fragrance Stendhal

Freeze 24.7 It Cosmetics StriVectin

Borba Juicy Couture Fragrance Supersmile

ModelCo Japonesque Talika

Canyon Ranch Lavera Zirh

Fusion Beauty Me Bath Pop Beauty

Blinc Tini Beauty Ahava

Bloom Mineral Essence

Clarins Fragrance Payot

Caron Paris Perlier

"We at Laura Geller Cosmetics are so thrilled to be part of this revolutionary concept at Beauty 360. This model will bring prestige beauty to customers in a new format, with a level of convenience that hasn't existed until now," said Laura Geller. "Shoppers will be delighted with the upscale environment and the luxury of being able to test and play with products throughout the store."

Beauty 360 is designed to allow for maximum interaction with product and expert staff. "Innovation Stations" throughout the space highlight product technology while "Play Stations" allow for extensive product testing. Beauty Consultants are dedicated to helping customers find the right products to suit their needs and treating them to an array of signature services.

Beauty 360 Rewards

Beauty 360 customers will also reap the benefits of the CVS/pharmacy ExtraCare program, the largest retail loyalty program in the world, with more than 50 million cardholders. ExtraCare members earn 2% back on all purchases in the form of "Extra Bucks," which can be used at either CVS/pharmacy or Beauty 360. Additionally, Beauty 360 customers will earn "Beautiful You" rewards which can be redeemed for free signature services at Beauty 360 locations. Customers can also take advantage of the 'Best of Beauty, Guaranteed,' which offers 100% money back on all returns, ensuring a risk-free shopping experience.

About CVS/pharmacy

CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's leading retail pharmacy with more than 6,800 retail locations. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at http://www.cvscaremark.com.

Contact:

Erin Pensa

CVS/pharmacy

401.770.4786

epensa@cvs.com


'/>"/>
SOURCE CVS/pharmacy
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. An Innovation in Health Care Opens at a CVS/pharmacy Store in the Oklahoma City Region
2. An Innovation in Health Care Opens at CVS/pharmacy Stores in Philadelphia Metro Area
3. An Innovation in Health Care Opens at CVS/pharmacy Stores in Pittsburgh
4. An Innovation in Health Care Opens at CVS/pharmacy Stores in Los Angeles Metro Area
5. CVS/pharmacy to Remove OTC Infant Cough & Cold Products from Its Stores as Part of CHPAs Voluntary Withdrawal
6. CVS/pharmacy Donates More Than $300,000 in Supplies to Aid Fire Relief Efforts in California
7. CVS/pharmacy Launches St. Jude Thanks and Giving(R) Campaign in Stores Nationwide
8. CVS/pharmacy Announces Advisory Panel of Leading Women As Part of For All the Ways You Care Campaign
9. Lisa Beth Gerstman Foundation Awarded CVS/pharmacy Community Grant
10. Caregivers are Honored as CVS/pharmacy Announces Winners of the For All the Ways You Care Contest
11. MinuteClinic Hits 500th Clinic Mark; New Locations Open in Dallas, Los Angeles and Orlando CVS/pharmacy Stores
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/29/2016)... ... 2016 , ... Since launching its annual volunteer campaign on ... footwear industry, has broken all previous participation records in its first two weeks ... during the months of April and May, the 2016 Footwear Cares initiative is ...
(Date:4/29/2016)... , ... April 29, 2016 , ... Our bodies are ... way to confront and deal with these stressors is to adopt a more healthful ... good for you. Risa Groux, a certified Holistic Nutritionist and the creator of the ...
(Date:4/29/2016)... ... April 29, 2016 , ... Dr. Bernie Siegel, ... seller "LOVE, MEDICINE and MIRACLES") addresses touchy topics related to Death live on ... . Dr. Bernie Siegel, author of a plethora of essential books-to-read for ...
(Date:4/29/2016)... Fort Stewart, GA (PRWEB) , ... April 29, 2016 , ... ... on Monday, May 16, 2016, at its new location in the Exchange Furniture Mall ... including a raffle for a 50-inch Samsung Smart TV. Plus attendees will have the ...
(Date:4/29/2016)... Philadelphia, PA (PRWEB) , ... April 29, 2016 ... ... Pennsylvania announced that student team BioCellection won the $30,000 Perlman Grand Prize of ... Impact Prize, the Gloeckner Undergraduate Award, the Michelson People’s Choice Award, and the ...
Breaking Medicine News(10 mins):
(Date:4/29/2016)... April 29, 2016 ... Financier Sanofi, leader mondial ... ses résultats pour le premier trimestre ... Jérôme Contamine, commente les résultats du ... perspectives pour le reste de l,année. ...
(Date:4/29/2016)... -- Automation is one of the best ... growing demands for productivity in speed, accuracy, throughput and ... already adept of a wide range of functions that ... Instrumentation continues to evolve, and is poised to tackle ... years ago. Originally used mostly by the big pharmaceutical ...
(Date:4/28/2016)... 2016  While Abbott,s announced purchase of St. ... repair and stent business, healthcare research firm Kalorama ... firmly into patient monitoring.  Kalorama said that patient ... areas, with double-digit growth expected the next 5 ... Remote Patient Monitoring . Abbott Laboratories agreed ...
Breaking Medicine Technology: