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CVS/pharmacy Launches Beauty 360
Date:11/3/2008

Company pilots prestige beauty model with signature services offered at luxury shopping destination adjacent to convenient CVS/pharmacy locations

WOONSOCKET, R.I., Nov. 3 /PRNewswire-FirstCall/ -- CVS/pharmacy announces the launch of Beauty 360(TM), an innovative store concept designed to change the way women shop for prestige beauty. The unique concept offers an upscale shopping destination for the multi-faceted, time-starved woman. Beauty 360 uses an experiential model of selling that is heavily focused on service and is conveniently located right in our customer's neighborhood.

Beauty 360 will feature a wide range of prestige and niche beauty brands from the skincare, cosmetics, men's grooming and fragrance categories. Differentiating the stores from other beauty retailers, Beauty 360 will be staffed with trained and licensed professionals offering a unique suite of brand-specific signature services including mini-manicures, express facials, hand massages and make-up application. Beauty 360 Beauty Consultants receive extensive training across all categories and brands, ensuring customers a superior shopping experience.

"Beauty 360 is the natural evolution of CVS/pharmacy's leadership within the beauty category," said Mike Bloom, senior vice president of merchandising at CVS/pharmacy. "This new concept will redefine the beauty shopping experience by providing customers with access to prestige and niche beauty brands as well as an unparalleled level of service."

The inaugural Beauty 360 location opens today at 1350 Connecticut Avenue NW (Dupont Circle) in Washington, D.C. The next Beauty 360 location will open in early December at 25272 Marguerite Parkway in Mission Viejo, CA. Both locations will be adjacent to CVS/pharmacy stores and can be accessed via a breezeway as well as a separate store front entrance. More locations are being explored across the country for 2009 in markets where beauty performs exceedingly well.

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SOURCE CVS/pharmacy
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