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CVS/pharmacy Enhancing Accessibility for the Visually Impaired To Its Web Site and Store Point of Sales Devices
Date:7/30/2009

WOONSOCKET, R.I., July 30 /PRNewswire/ -- CVS/pharmacy, the nation's largest retail pharmacy, announced today that it is implementing functional improvements to benefit its customers with visual impairments and other disabilities. The Company has installed tactile keypads in all CVS stores and it will enhance its website in 2009.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090129/NE64371LOGO )

Today's announcement is the result of a collaboration between CVS/pharmacy, the American Foundation for the Blind, American Council of the Blind and California Council of the Blind. CVS/pharmacy's actions were applauded by these groups.

"We are pleased to collaborate with organizations committed to advocacy for the blind and introduce service enhancements in our stores and online that will increase access for our visually impaired customers," said Helena Foulkes, Executive Vice President and Chief Marketing Officer of CVS Caremark.

Point of Sale Improvements

CVS/pharmacy's point of sales improvements are designed to assist customers who cannot read information on a flat screen point of sale device and therefore cannot privately enter their PIN or other confidential information. All CVS stores have been equipped, at a minimum, with a tactile device at both the front check-out counter and the pharmacy counter to ensure that customers unable to use a flat screen keypad do not have to provide their PIN to a store employee. The Company is also training its store employees to provide appropriate interaction with visually impaired customers regarding the use of the new tactile devices.

"Without tactile keys, blind and visually impaired people have no
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SOURCE CVS/pharmacy
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