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CVS/pharmacy Announces National Contest for Stories of Extraordinary Caregiving
Date:1/29/2009

Second Annual "For All the Ways You Care" Contest Invites Participants to Share and Celebrate Accounts of Caregiving

WOONSOCKET, R.I., Jan. 29 /PRNewswire/ -- CVS/pharmacy, the nation's leading retail pharmacy, today announced its second annual "For All the Ways You Care" contest created to celebrate and honor caregivers across America.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090129/NE64371LOGO )

CVS/pharmacy invites caregivers and others to submit stories of caring online at www.ForAllTheWaysYouCare.com, a growing community that strives to celebrate the unsung caregivers in our society. The site provides a forum for people to share a story about someone who has touched their life or how they personally have touched another's.

"CVS/pharmacy is committed to caring for women and those they care for. We are pleased to see the For All the Ways You Care community continue to grow as people exchange stories and discuss all aspects of caregiving," said Rob Price, senior vice president, Marketing and Advertising, CVS/pharmacy. "Thousands of stories have been shared on ForAllTheWaysYouCare.com since it launched last year, and we continue to be truly amazed by the selfless devotion demonstrated by so many caregivers."

From the stories submitted from October 5, 2008 through March 1, 2009, CVS/pharmacy and an esteemed panel of judges will select a group of finalists and ultimately a grand prize winner whose stories best represent a nurturing spirit and dedication to others. The finalists will be honored for their inspirational stories at a luncheon and luxury weekend in New York City in May. In appreciation for their commitment to caring, nine finalists will each receive $10,000 and the grand prize winner will receive $25,000 from CVS/pharmacy.

Panelists selecting the winners include Lee Woodruff, author and wife of ABC News Correspondent Bob Woodruff; Dr. Roseanna Means, founder of Women of Means, a program of volunteer doctors who provide free medical care to homeless women and children; Tina Sharkey, BabyCenter chairman and global president; and Rosemary Ellis, Good Housekeeping editor-in-chief. The members of the panel will post their own personal caregiving stories on www.ForAllTheWaysYouCare.com.

"I am privileged to be part of this growing campaign," said Woodruff. "Our family continues to receive an outpouring of love and support, and I am grateful to help give back by honoring special caregivers across America."

To join the community of caring and enter the For All the Ways You Care contest, please visit: www.ForAllTheWaysYouCare.com.

About CVS/pharmacy

CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's largest retail pharmacy. The Company operates more than 6,800 CVS/pharmacy and Longs Drugs stores. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at www.cvscaremark.com.

    Contacts:
    Carolyn Castel             Brett Cerf
    CVS/pharmacy               Weber Shandwick
    (401) 770-5717             (617) 520-7128
    ccastel@cvs.com            elisabeth.cerf@webershandwick.com


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SOURCE CVS/pharmacy
Copyright©2009 PR Newswire.
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