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CVS Caremark to Present Insights on Redefining the Consumer Health Care Experience at AHIP Institute 2008
Date:6/19/2008

has a number of elements aimed at improving patient engagement in how they manage their prescription therapies, including:

-- First Fill Counseling -- Targeted counseling for new-to-therapy patients to encourage known reasons for medication non-adherence

-- Adherence Outreach -- Outreach calls from the pharmacy to encourage patients who have stopped their drug therapy to restart therapy

-- IVR Refill -- Automated call reminders to patients to refill upcoming prescriptions

CVS Caremark is also addressing the issue of rising costs through the Proactive Pharmacy Care model and is piloting a variety of new cost savings initiatives. Two examples to be reviewed during the panel discussion include:

-- Maintenance Choice -- Plan sponsors and their beneficiaries may be able to enjoy cost savings usually available only at mail order, with customers on maintenance medications having the option of paying lower mail rates/copays for their 90-day medication supply at any one of the 6,300 CVS/pharmacy locations

-- ExtraCare Health -- CVS Caremark members will receive a special ExtraCare Health card offering an additional 20% discount on FSA-eligible CVS branded items and the opportunity to earn special offers and discounts tailored to their health care needs

Details on these programs as well as an overview on how health plans can work with CVS Caremark to measure and track the impact on outcomes and cost will be discussed as part of the AHIP Institute panel discussion taking place on Thursday, June 19th, 2008 from 11:30 a.m. to 12:30 p.m. in room 3005 at Moscone Center West in San Francisco, CA. Panel participants include:

-- Bari Harlam, Vice President, Marketing, CVS Caremark Corporation

-- Asif Ally, R.Ph, Vice President, Market Strategy, CVS Caremark Corporation

-- Julie Slezak, Vice President, Analytics & Outcomes, CVS Caremark Corporation

-- Mitch Betses, R.Ph, Vice President, Health Services, CVS
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SOURCE CVS Caremark
Copyright©2008 PR Newswire.
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