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CVS Caremark to Present Insights on Redefining the Consumer Health Care Experience at AHIP Institute 2008
Date:6/19/2008

Panel discussion focuses on benefits of Proactive Pharmacy Care model for

health plans

WOONSOCKET, R.I., June 19 /PRNewswire-FirstCall/ -- CVS Caremark (NYSE: CVS) will host a panel discussion at America's Health Insurance Plans (AHIP) Institute 2008 to be held June 18-20, 2008 in San Francisco. The session, "Improving the Value of Health Care by Redefining the Consumer Experience" will discuss ways in which health plans can take a proactive approach to consumer health in order to consistently deliver the lowest overall cost and drive positive health outcomes for their customers.

As an integrated health care provider with more points of contact with customers than any other pharmacy company, CVS Caremark is uniquely positioned to engage consumers at more than 6,300 CVS/pharmacy stores and 500 MinuteClinic locations as well as through mail, telephone and on-line. In order to most effectively leverage these multiple touch points to drive positive health outcomes and reduce overall costs, CVS Caremark has created the Proactive Pharmacy Care model.

"We are redefining the pharmacy continuum of care," said Mitch Betses, vice president, health services, CVS Caremark Corporation. "As a combined retail pharmacy and PBM, we can serve as a true pharmacy home to complement and support the medical home. Proactive Pharmacy Care enables us to inform and engage consumers in ways that are personalized, convenient and accessible so that we can positively impact health outcomes."

CVS Caremark research shows that as many as 30% of people who fill a 'new to therapy' maintenance prescription will decide to discontinue taking that medication before their first refill is due. Additionally, over half of patients taking a maintenance medication will stop taking their prescription within their first year of treatment. The first phase of the Proactive Pharmacy Care model, recently implemented in all 6,300 CVS/pharmacy locations,
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SOURCE CVS Caremark
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