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CUTCO Cutlery Extends Its Support of Go Red For Women
Date:3/12/2009

OLEAN, N.Y., March 12 /PRNewswire/ -- Following a successful two-year campaign of support for the American Heart Association's Go Red For Women movement, CUTCO Cutlery has announced that it is extending its support for another year.

From March 2007 to March 2009, CUTCO donated more than $274,000 to Go Red For Women through a corporate donation of $200,000, and more than $74,000 raised through a 10 percent contribution from the sales of red four-piece table knife sets and red super shears.

To help Go Red For Women continue its fight against heart disease, and help raise awareness of the number one killer of women, CUTCO is now extending its commitment through Feb. 28, 2010.

From March 1, 2009, to Feb. 28, 2010, CUTCO will donate a minimum of $100,000 to the cause through a $75,000 corporate donation, plus continued contributions of 10 percent of the sales of four-piece red table knife sets and red kitchen shears.

"We believe in this cause," said Steve Pokrzyk, director of marketing for Vector Marketing, the exclusive marketer of CUTCO Cutlery. "Heart disease is the number one killer of women, but is largely preventable and Go Red For Women has made great strides in getting women to think about prevention."

About Go Red For Women

Since 2004, Go Red For Women has captured the energy, passion, and intelligence of women to work collectively to wipe out heart disease -- the number one killer of women. Today, the goal is to encourage millions of women across America to take heart disease personally. Using the simple platform "Love Your Heart," Go Red For Women engages these women -- and the men who love them -- to embrace the cause. Healthcare providers, celebrities, and politicians also elevate the cause and spread the word about women and heart disease. For more information about Go Red For Women, please call 1-888-MY-HEART (1-888-694-3278) or visit GoRedForWomen.org.

About CUTCO Cutlery

CUTCO, celebrating its 60th anniversary, is the largest manufacturer and marketer of kitchen cutlery and accessories in the United States and Canada. All CUTCO products are marketed directly to consumers and are backed by the company's "Forever Guarantee," which ensures that CUTCO's cutlery stays within families for generations. For more information about CUTCO, call toll free 800-828-0448 or visit www.CUTCO.com.


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SOURCE CUTCO Cutlery
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