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CT and MRI Images Now Seen in a 3D Virtual Reality World
Date:3/3/2010

Eisner USA, LLC offers BodyViz software to the Medical and Veterinarian Market.

(PRWEB) March 3, 2010 -- Eisner USA, LLC (http://www.eisnerusa.com) announced the release of its latest innovative product for the medical and veterinarian community. This 3D imaging software called BODYVIZ, combines actual medical imaging data and the best of video game technology to create vivid 3D visualization used on a PC or laptop.

The introduction of this 3D medical software allows anyone from surgeons, medical/anatomy students, imaging professionals and veterinarians, to simply “travel” under the skin, past the bones, through the arteries, blood vessels and organs and literally fly through patients’ bodies. The X-box game controller lets physicians create "clipping” planes and insert virtual surgical tools that can be maneuvered around internal structures of the anatomy in all directions.

Since receiving Federal Food and Drug Administration (FDA) 510k clearance in March 2009, BodyViz has been catching the interest of top medical institutions across the country. The Methodist Hospital in Houston, named one of “America’s Best Hospitals” by US News and World Report, recently invested in BodyViz’s stereoscopic 16’x9’ 3D silver screen. Dr. Brian Butler, Chairman of the Radiation Oncology Department at Methodist says, “The 3D images allow us to do a pre-flight simulation of how we’re going to perform operations. That's something we‘ve been unable to do outside of surgery — until now.”

Eisner USA Vice President, J.D. Kirchberg says “The ability to convert standard CT and MRI scans into this stunning 3D environment is amazing. The cost combined with how simple it is to use, download and install will ultimately change the way surgeons prep for surgery, how medical students will learn visually and how the patient will be more educated.

Eisner USA’s collaboration with BodyViz, allows the company to promote this innovative 3D software to a large market base. The medical community, teaching hospitals and schools, as well as free standing imaging centers that will allow patients to travel through their own bodies. Additionally, in the veterinarian market, the software will allow veterinarians and pet owners the ability to visualize their pet’s condition for the planning of definitive treatments as well as client education.

About Eisner USA, LLC

Eisner USA, LLC is a qualified, FDA registered device company that has developed a commercialization and distribution platform for the medical device industry. This model seamlessly commercializes new and innovative medical devices into the United States market and enables interested companies to concentrate and invest in new healthcare technologies while utilizing a turnkey solution for their sales and marketing component. Eisner USA is committed to developing and manufacturing innovative, high-quality, cost-effective medical devices that meet and exceed clinician needs and improve patient outcomes. Learn more at: www.eisnerusa.com, or contact the Media Director at 877-934-7637.

About BodyViz

Located at the Iowa State University Research Park in the Cyber Innovation Institute, BodyViz was recently awarded the prestigious Prometheus Award for Startup Company of the Year by the Technology Association of Iowa. BodyViz creates incredible 3D MRI, CT scan visualizations unlocking medical imaging for doctors, specialists, surgeons as well as teaching institutions. Leveraging expertise developed at ISU’s state-of-the-art Virtual Reality Application Center (VRAC) on Iowa State University’s campus, BodyViz was created by VRAC Director James Oliver, VRAC Associate Director, Eliot Winer and world renowned surgeon, Dr. Thom Lobe. BodyViz has extensive visualization features that enable users to quickly and effectively view and interact with their patient's data in a never-before-seen 3D manner that is changing the way medical professionals view their world. This virtual reality visualization software is affordably priced, lightweight and simple to use on laptops or PCs.Learn more at: www.bodyviz.com, or call 515-897-9490.

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Read the full story at http://www.prweb.com/releases/2010/03/prweb3670514.htm.


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