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CPF Launches National PSA to Educate Public on Pulmonary Fibrosis
Date:3/20/2009

e customized visual effect of an animated high tech moving target in an urban environment delivers a sobering message that 128,000 are now dying from PF with another 48,000 who will be 'targeted' this year by the deadly disease," said David C. Bojorquez, Director - Filmmaker with David Productions, the company that created the PSA for the CPF.

The video conveys the stealth nature of the fatal lung disease that targets its victims randomly. There is no known cause and there are no treatments, making PF a mystery to scientists, and a shocking and devastating diagnosis to patients and their families. It is the CPF's intention to create an open dialogue about the disease with the strong video message in hopes that it will lead to public support of the CPF's continuing efforts in patient services and research efforts to find a cure.

"We are so excited about this opportunity to share this well-produced video with the public. Our patients have long waited for a national voice in the media, and we are filling that void with this production," said Mishka Michon, chief executive officer for the CPF. "Our goal is for this video to spread virally throughout the Internet and for it to also be widely broadcast on television and cable stations nationwide. It is critically important that attention be paid before hundreds of thousands more lives are claimed by PF in the coming years."

Members and friends of the CPF can impact the success of this effort. If you are a patient, family member, or someone who was been affected by PF, we urge you to share the PSA with your network of friends, family, and colleagues. Just email this link: http://www.youtube.com/watch?v=O3qj0_paNF0&fmt=18

The message in the PSA is urgent with so many patients dying and the CPF is giving voice to the hundreds of thousands of patients who are waiting f
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SOURCE Coalition for Pulmonary Fibrosis
Copyright©2009 PR Newswire.
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