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CPF Launches National PSA to Educate Public on Pulmonary Fibrosis
Date:3/20/2009

'Target' Video Dramatizes Message That Pulmonary Fibrosis Can Strike Anyone, Anywhere; Urges Americans to Work With CPF to Find a Cure

SAN JOSE, Calif., March 20 /PRNewswire-USNewswire/ -- Pulmonary Fibrosis (PF) claims a life every 13 minutes in the U.S., the same number of lives each year as to breast cancer; yet most Americans have never heard of the disease until it strikes them, or someone they love. The Coalition for Pulmonary Fibrosis (CPF) today launched a new public service announcement (PSA) to increase awareness of PF, which affects more than 128,000 Americans. Since 2001, prevalence has increased an alarming 156 percent, yet awareness and understanding of PF remains low in the general public and medical community. The goal of the PSA is to draw increased national attention to PF by educating the public on this rapidly progressing and ultimately fatal disease, and to urge people to support the CPF in its efforts to help patients and fund research efforts to find a cure.

The CPF's "Target 2009" PSA, is available online at: http://www.youtube.com/watch?v=O3qj0_paNF0&fmt=18

The CPF is distributing the PSA nationally through YouTube and Facebook, and broadcast-quality copies are also available for television outlets by contacting the CPF's Teresa Barnes at 888-222-8541, ext. 702..

The PSA, entitled 'Target', portrays a need for increased public awareness of PF by noting the rapidly increasing prevalence of the disease and the need to accelerate efforts to help patients, and understand and treat PF. The aggressive tone of the PSA highlights the ever-increasing need to work with the CPF to help the community of patients and researchers it serves,

"Our goal was to create a dramatic visual metaphor that clearly demonstrates the random and deadly nature of PF. Th
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SOURCE Coalition for Pulmonary Fibrosis
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