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CORBETT ACCEL HEALTHCARE GROUP SELECTS ITS CMO: Veteran Brand Builder, Elisa Cooper-Broski, Will Lead Company's Marketing Initiatives
Date:12/10/2007

CHICAGO, Dec. 10 /PRNewswire/ -- Corbett Accel Healthcare Group has selected Elisa Cooper-Broski, a 30-year agency veteran, to serve as its new Executive Vice President and Chief Marketing Officer (CMO). Cooper-Broski will direct Corbett Accel's business development strategy, lead the brand-building efforts for the company's five business units in conjunction with the business unit leaders, and reinforce its competitive position in the marketplace. Cooper-Broski will be based in Corbett Accel's New York office and will report directly to Scott D. Cotherman, Chief Executive Officer.

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"The CMO role is relatively unknown in pharmaceutical advertising," noted Cotherman. "We are one of the first to identify the value a chief marketing officer brings to an organization. Elisa Cooper-Broski's extensive knowledge of the pharmaceutical industry, along with her multi-faceted experience, will be invaluable as we advance our integrated business development strategy."

Cooper-Broski has a proven track record in building global brands, directing teams, and identifying and winning new business. She brings nearly 30 years experience in turning agencies into high-performance companies. She has succeeded in elevating GSW New York's presence in the East Coast, and had been highly instrumental in building this agency's business. Cooper-Broski has served in other leadership positions that include: Saatchi & Saatchi Healthcare (formerly Klemtner Advertising); CommonHealth USA; and NCI Advertising (formerly Rolf Werner Rosenthal). Prior to joining Corbett Accel, Cooper-Broski was President and Chief Branding Officer for Bruce Leeb & Company, a privately held healthcare advertising agency. An accomplished creative strategist and speaker, Cooper-Broski has presented at national conferences and served as a thought
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SOURCE Corbett Accel Healthcare Group
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